Why choose this program?
- Excellence in Education: An immersive experience for leaders seeking to understand how technology and innovation are redefining global business models.
- International Professional Exchange: Opportunities to meet and engage with professionals from different countries through discussion forums, roundtables, and social activities.
- Exceptional Location: Enjoy Madrid on the EOI campus, Spain’s oldest business school with over 70 years of history.
- All-Inclusive Experience: Streamlined logistics with high-quality accommodation (6 days), full board, insurance, and transportation to company visits.
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Profile: Professionals and graduate students with an international focus.
Program Structure
International Immersion Week
The program runs from 9:30 AM to 5:30 PM, combining strategic vision and practical experience in Madrid. On occasion, optional activities related to the program’s cultural and social experience may be scheduled after these hours on certain days.
1. Strategy and Leadership Sessions
- 360° Vision: Sessions focused on understanding how innovation is reshaping global business models.
- AI for Decision-Making: Analysis of the impact of artificial intelligence on business strategy.
- Talent Management in the Data Age: Team leadership in big data environments and corporate cybersecurity strategies.
- Disruptive Economy: Executive-level understanding of technologies such as blockchain and Industry 4.0.
2. Visits to Companies and Innovation Ecosystems
- Corporate Immersion: We will conduct strategic visits to the headquarters of leading companies and technology hubs.
- Executive Dialogue: Meetings at the companies’ own headquarters to learn about real change processes directly from those driving them.
- Logistics Included: EOI manages all travel arrangements during the week.
3. Workshops and Interactive Activities
- Design Thinking: Practical and creative workshops for solving complex problems.
- Data Storytelling: Interactive sessions on how to communicate and persuade through data.
- Leaders in Action: Discussions with CEOs and founders about lessons learned in innovation processes.
4. Cultural and Social Experience in Madrid
- Networking: Spaces designed to foster partnerships between graduate students and international professionals.
- Social Gatherings and Forums: Opportunities for conversation in a multicultural setting.
- Leisure and Culture: Time dedicated to enjoying the cuisine, art, and cultural life of a vibrant city like Madrid.