Trip to China. Visit to Bright Dairy

Our journey to China has given us the opportunity to see and learn completely different things from those we are used to. This has been possible to the multiple visits we made there: not only the educational ones but also the cultural ones. In this post I want to highlight and briefly describe what we learnt during our visit to the company “Bright Dairy & Food” that belongs to the largest group known as “bright food (group) co. ltd”.
Bright Food Group is a multinational company located in Shanghai (China) whose main activity is manufacturing food and drinks. It is the second company of this type in China considering their revenues. The company is completely owned by the Chinese state. Bright food has developed its commercial activity in the region of Asia and the Pacific for more than 100 years (that is the case of some of the brands of this business group). During that time the Group has cooperated with several international brands. Its partners include companies like Nestle Shanghai Ltd, Associated British Foods plc, Coca-Cola (China) Beverages Ltd, Pepsi (Shanghai) Ltd, Danone Asia Pty Ltd, Zwilling J.A. Henkels International Ltd and Gillette Duracell China, and else.
As I have said, we visited Bright Dairy & Food which is one of the most important brands of the Bright Group. Bright Dairy is one of China’s largest dairy producers. It has more than 10 pastures with 12,000 cows and a 500,000-ton annual production capacity. Bright Dairy churns out a variety of dairy products including disinfected milk, fresh milk, yogurt, pasteurized milk, cheese, milk powder, and even fruit juice. Its products are packaged in Tetra Pak containers.
Therefore, in short, this trip has given us the opportunity to meet one of the largest companies in the world and we have also had the opportunity to know some of the characteristics of the food industry of the most populous country in the world.

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