Bridge For Good Pilot: “Volunteering For Good”

Bridge For Good, mi proyecto de emprendimiento social nacido durante mi maestria IMSD 2012-2013  y empujado por la EOI sigue adelante y crece.

En Enero tuvimos el Piloto de la iniciativa “Volunteering For Good” juntos con la empresa Surus Inversa y las personas con discapacidad intelectual del Grupo Amás.

Presenté la iniciativa y los objetivos de la jornada, la Responsable de comunicación Nekane Orella Pinado presentó la Fundación Grupo Amás, su historia y su impacto local e Inmaculada Aragón Rodriguea, Directora del centro ocupacional en Móstoles, presentó los servicios que se ofrecen a las familias con personas que tiene discapacidad intelectual.


La mañana fue también una oportunidad para Surus de presentar los resultados de ventas 2013 a todo el equipo que normalmente está desplazado en diferentes ciudades de España y para presentar la empresa a los empleados recién incorporados.

Durante la mañana se realizaron diferentes talleres de creatividad:

-Realización de broches con lápices reciclados que Grupo Amás venderá en los mercadillos de Madrid;

-Realización de velas, cajas de madera y llaveros que los empleados se han llevado como recuerdo del día.

Para concluir la jornada una comida riquísima del catering de Amas-Antojo.

Volunteering For Good es un proyecto de Bridge For Good que quiere ofrecer un nuevo modelo de voluntariado, donde las personas con discapacidad enseñan a las managers y a los empleados a crear y realizar objetos creativos, donde se comparte el dia y se co-crea con personas que no son solamente discapacitados sino artistas en sus tareas.

Jornadas como estas acercan las personas, transmiten  emociones positivas que se necesitan como nunca en estos períodos de crisis, mejoran las relaciones entre empleados y motivan a sentirse agradecido con la vida, con lo que se tiene, con lo que vale.

Esperamos poder replicar pronto el evento y ampliar nuestro impacto en la sociedad.


Si quieres conocer más el proyecto Bridge For Good esta es nuestra web:

Estamos también en Facebook, LinkedIn y Twitter!!



My book revue: “Creating Value People to People”

Here my review of an interesting book on people, values and brands.

I really suggest to read this book! 🙂

Image credit: Innate Motion

Image credit: Innate Motion

Authors Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of the consultancy Innate Motion, share their vision and the tools they use to develop purposeful brands in their latest book, Creating Value People to People.

At the core of the book is the idea that purpose, shared value and brands should go hand in hand to achieve sustainability and to make an impact, that business could be a sustainable development tool rather than be solely profit-oriented. In addition, brands should represent the business and the purpose in order to create the value of human relevance where human logic applies. Most of the time business logic applies and companies often forget that their customers are people with emotions, desire, dreams and needs.

Psychology represents an important instrument that should always accompany any marketing strategy and “reframe” companies or brands to create value of customer relevance.

The book’s vision is closely aligned with Amartya Sen’s people-centered theory. The Indian-Bengali economist talks about development “as expansion of the real freedoms and capabilities that the people enjoy and that lead them to life a live that they value” and brings people, happiness and quality of life at the center of any development conversation (Development as a Freedom, Oxford University Press‬, 1999).‬‬‬‬‬

Such a shift from a profit-oriented model to a more human approach is also based on sharing and co-creation, and as the authors confirm: “Nothing is more powerful than a group of people with a sense of purpose, sharing something that matters to them. Purpose matters to us because it allows us to co-create a culture or an environment in which ideas that people want to believe in can happen.”

According to the book, business needs to be humanized and in order to do so three vital behaviors are essential:

  1. Stop outsourcing your feelings. Companies should get closer to the customers and be empathetic.
  2. Take on a human scope. Marketing is not the only tool for a good brand. A people-to-people approach is fundamental.
  3. Get serious about play. Imagination and co-creation bring social innovation and the final purpose is what always makes the difference.

These three steps are vital actions that companies should take in order to break the barriers with the society and customers, and in order to have meaningful brands where marketing and purpose go hand in hand.

The authors also bring to attention the importance of creating shared value and bring stakeholder engagement a further step toward an “ecosystem collaboration,” where “stability seekers” share the same situation and collaborate to achieve the same objectives: balance, values, happiness.

Business can truly make a positive impact by offering its customers a product or a solution, but also innovative ways of reducing problems or risks.

One of the presented tools aiming at integrating purpose into a business is “The Believer’s Pyramid,” a methodology based on three pillars: human truth, brand truth and product truth.

Any individual has beliefs, dreams and principles. Beliefs help people to move on and grow, to progress, to develop for a better life and a better world. The human truth represents the human reality, the brand truth represents the dreams and the product represents our beliefs becoming tangible and real. According to the book, a purposeful brand should consider all three of these aspects and embed them into the customer proposition.

Customers are nowadays not only looking for quality but also for inspiring products. The book presents some key learnings brands should apply to meet customers’ expectations.


Original source: CSRInternational

Read similar posts on Sustainable Brands page


Environmental Impact Assessment (EIA), Strategic Environmental Assessment (SEA) & the Italian context

The importance of the evaluation of the human activities impact on the environment has became more and more important in the last decades and it is at the center of any sustainable development conversations.

Issues like depletion of natural resources, contamination, biodiversity loss and pollution represent important factors to be considering while planning any new construction project.

EIA, environmental impact assessment is one of the tools for project assessment and it is a methodology to evaluate the effects on the environment of a specific project. The EIA final mission is to integrating the environmental concerns in the decision making processes for a sustainable development.

EIA is today implemented in more than 100 countries and as Bartlett confirmed (1988) “EIA is one of the more successful policy innovations of the twentieth century”.

Despite the central and effective role of this strong policy instrument, worldwide implemented, there some limitations to be considered.

EIA, is sometimes perceived in a wrong way, more as a barrier instead of useful tool aimed to avoid the human activities negative impact on the environment and it is also seen as a permission to build/do/act instead of a good orientation for a sustainable development project.

Another EIA restrictions is related to “timing”, the environmental issues are in fact considered just at end of the decision-making process, when the planning and the strategic decisions are already made. EIA approach then certainly improves the execution of specific actions and integrates the social, economic, environmental aspects into the project activities, but is not able to influence the whole process, mitigate or prevent certain effects because the strategic part has been already done.

SEA, the strategic environmental assessment could represent the solution to these limitations and completes the EIA. Both of them are therefore necessary and important while planning and executing projects.

According to Beinat (1999) “SEA ensures the environmental aspects are fully addressed at the earliest appropriate stage of the planning process”. SEA is therefore about risk management, risks prevention and it is a more flexible, vision oriented and newer tool than EIA (legislated into community country law only in 2001).

Despite the importance of SEA as tool that allows the integration of the environmental concerns in policy and planning processes and source of environmental information during the whole decision making process, there are some limitations too.

Uncertainty: SEA covers large areas and several countries and the data availability and collection could represent a limitation

Lack of case studies and experiences due to the recent legislations

– Reliability: Sometimes it is a procedure used by politicians to show their “false” commitment to the environment :

“SEA appears to be a new procedure scheduled to prevent environmental damages from decisions on programmes, plans and policies made by decision makers, in other words, the politicians. This is another fake tool at their hands in order to violate all the environmental objections, by pretending that they are interested in the environment, but at the end are interested in their own goods… The new SEA procedure will generate the same political “noise” towards environmental consideration… while at the end it will become another “green” wrap up paper for their environmental violation.” Kleinschmidt and Wagner (1998)


The EIA & SEA Italian context

The current Italian legal framework regarding EIA (VIA, Valutazione Impatto Ambientale) and SEA (VAS, Valutazione Strategica Ambientale) is quite complicated and the heavy bureaucracy of the whole system represents a limit for a proper development and progress in this area.

The European Directive has partially been implemented but a lack of transparency is still slowing down the process.

Regarding SEA, the implementation of the Directive at a national level has been postponed several times. The reasons could be addressed to a lack of political commitment and to the delay of considering the importance of the environmental concerns.

As a consequence each regions has developed their own SEA and EIA regulations but a “best practice” guideline is recommended in order to really benefit from these powerful tools.



Beinat (1999), Geographical information systems and environmental impact assessment. UNIGIS Module, Faculty of Economics, Vrije Universiteit, Amsterdam.

Gazzola, Caramasci, Implementing SEA in Italy. The Case of the Emilia Romagna Region

Richard K. Morgan (2012): Environmental impact assessment: the state of the art, Impact Assessment and Project Appraisal

Telfer, T.C., Atkin, H. and Corner, R.A. 2009. Review of environmental impact assessment and monitoring in aquaculture in Europe and North America. In FAO. Environmental impact assessment and monitoring in aquaculture. FAO Fisheries and Aquaculture Technical Paper, Rome, FAO

Volker Kleinschmidt, Wagner (1998), Strategic environmental assessment in Europe : Fourth European Workshop on Environmental Impact Assessment


Social Entrepreneurship: SOCIAL IMPACT not INCOME

I am going to write my final Master project on Social Entrepreneurship and I am interviewing professors, social entrepreneurs and social innovators about this interesting topic.

I am collecting many different definitions even though terms like impact, mission, value and innovation are always present in the answers I am getting and in the articles I am reading.

J. Gregory Dees, Professor of the Practice of Social Entrepreneurship and co-founder of the Center for the Advancement of Social Entrepreneurship at Duke University’s Fuqua School of Business, define social entrepreneurship as “the process of recognizing and resourcefully pursuing opportunities to create social value” and gives the best definition I found of social entrepreneurs: “Social entrepreneurs are entrepreneurs with a mission”.

During our last class on Social Entrepreneurship Maria Zapata, International Operations Director at Ashoka, shared different social entrepreneurship experiences, explaining us that in most of the case the projects are connected to the personal story of the entrepreneur or driven by a specific event that signed or changed his life.

I agree and I am living this experience on my skin: a trip to Tanzania in 2010 changed my perception of the world and pushed me to quit a very good job in sales in the multinational Cisco, brought me here in Madrid for a Master on Sustainable Development and motivated me to use my experience in order to do something meaningful. I am launching indeed my social entrepreneurship project aimed to improve the collaboration between the private business and the third sector: Bridge For Good.

The driver behind social entrepreneurship therefore is the impact related to a mission and not the wealth creation, meaning a shift from the traditional business drivers and the traditional way of seeing opportunities.



Despite the personal skills or the hearth of those people committed to change the world and to dedicate their life to achieve their mission, I believe education plays an important role in terms of motivating students to create “socially conscious startups”. Many Universities are offering Masters and Post Graduate Courses on Social Innovation and Social Entrepreneurship even though the traditional education system (especially in Europe) is still far from being a strong contributor and enhancer of such a new way of doing and perceiving business and a better collaboration with the social enterprise world could improve the current system.

Ashoka is one of the organizations trying to promote innovation in higher education and in 2008 launched AshokaU, a project aimed to create campus environments where students collaborate to solve social issues in creative and innovative ways.

Here Ashoka’s Theory of change aimed to develop a generation of changemakers:




It could be very useful to apply and scale this methodology in the European schools and universities and motivate young students to solve global challenges through social innovation starting from their campus/school environment.

I believe such an innovative education model could shift the students’ perception of what should drive their ambition and actions bringing the social impact at the center and not their future income.

As I wrote in my previous post, I believe Social Entrepreneurship gives us the opportunity to change some ineffective processes, to overcome the current financial and social crisis and the chance to create a new way of  thinking and doing business, based on social return, social innovation and impact… and I JUST GO FOR IT!


“What business entrepreneurs are to the economy, social entrepreneurs are to social change. They are the driven, creative individuals who question the status quo, exploit new opportunities, refuse to give up, and remake the world for the better.” (David Bornstein), How to Change the World: Social Entrepreneurs and the Power of New Idea.


Sustainable Urban Planning: my hometown Fermo, a city of tomorrow?

According to the European Commission report The Cities of Tomorrow, a city of tomorrow “is one in which all dimensions of sustainable urban development are taken into account in an integrated way”.

Such a city should be a platform for democracy, social progress, dialogue and diversity, should be a green and eco-efficient place where technology is used for urban governance, innovation, economic growth, education, health, safety and security.

According to the UNFPA report  State of World Population 2007: Unleashing the Potential of Urban Growth, more than 50% of the world’s population lives in cities and around 70% of the European population lives in urban agglomerations of more than 5000 inhabitants.

Cities, therefore, play a key role in the social and economic development, being a concentration of businesses, workers, consumers and institutions, but are affected by serious challenges, like:

– population growth, causing high pressure on the city infrastructures like transportation, housing, water, energy efficiency and other city services and high capital expenditure necessary for maintenance and redesign;

– diverged economic growth: according to the McKinsey research Urban World: Cities and the Rise of the Consuming Class, the 600 largest global cities will contribute 65% of global GDP growth from 2010 to 2025;

– greenhouse-gas emissions (GHGs): the fast increasing level of GHGs emissions is bringing sustainability at the center of the cities’ development agenda, pushing governments and other institutions to plan a long term strategy where water management, transportation, energy efficiency, urban planning and green buildings represent the main priorities;

– lack of funds: the current financial crisis is affecting the cities budget and their ability to respond to these challenges.

These concerns regard small and medium sized cities too. According to the EU reportSmall and medium-sized cities often play a pivotal role within regional economies. They constitute the building blocks of urban regions and lend character and distinctiveness to their regional landscapes (….). Small and medium-sized cities are, therefore, essential for avoiding rural depopulation and urban drift, and are indispensable for the balanced regional development, cohesion and sustainability of the European territory.

Fermo, is my hometown, a small city of 38000 inhabitants in Marche region, on the east coast of the center of Italy.

Despite its dimension Fermo plays an important role within the local economy, but can we talk about a city of tomorrow?

The local government has recently increased the investment and its efforts in order to solve some of the urgent issues that were affecting the sustainability of Fermo: waste management, water management and sanitary sewer. Let’s see these initiatives.

Waste Management

In 2002 the local government found ASITE, a multiservice organization focused on waste management, environment, energy and ICT.

ASITE implemented several initiative aimed to make Fermo a greener city, here some of the most successful ones:

– mandatory organic waste collection

– door-to door waste pick up service (different day for different type of waste collection)

– extension of the waste door to door pick up to other areas

– bandiera blu 2013:  the Foundation for Environmental Education has awarded Fermo with the blue flag, symbol of a green and clean city.

Water management and sanitary sewer

The water management system is coordinated by CIIP, a public company managing 1277 km of drainage system and offering sanitary sewer and depuration services to almost 500.000 inhabitants.

The quality and efficiency of the infrastructure is ensuring a water dispersion and waste of just 10-15%, respecting the internationaI IWA standars (International Water Association).

My sister, Virginia Recanati (CIIP engineer working in the water management sector since more than 10 years) worked during the last three years in one of the most successful project related to the sanitary sewer: a 4 millions euro high-tech purification plant able to serve 20.000 people and aimed to improve the drainage system (an urgent issue that was undermining the local government due to an imminent European fine).

As a conclusion I believe we can refer to Fermo as a potential city of tomorrow. This historical town on the green Marche hills is taking small actions that could be scaled and replicated to the other proximate communities, being a good example of sustainable urban planning development.


#SocialTIC para la transformación social y el voluntariado

El próximo jueves 16 de mayo en el Medialab Prado Madrid tendrá lugar socialTIC, una jornada de talleres y experiencia compartida sobre la transformación de las organizaciones sociales a través del uso de las TIC (Tecnologías de la información y la Comunicación).

Participaran también Nicolás Martín y Carolina Escobar de Somos Más, organización enfocada en el trabajo en red y en el uso estratégico de las tecnologías para generar impacto social y partner de Bridge For Good.

somos-mas logoDurante la jornada se hablara de cómo usar las TIC para mejorar la colaboración entre las organizaciones, la participación y el trabajo en red.

Se hablara también de la gestión de la base social y de la personas, de TIC para la mision, de gestion de proyectos, de activismo y ciudadanía activa, de rendición de cuenta y de nuevas vias de financiación.


10:00-10:30: Inscripciones
10:30-10:45: Bienvenida e inauguración
10:45-12:15: Repensando las organizaciones sociales (ponencias)
12:15-13:30: Intercambio de experiencias
14:00-15:00: comida
15:00-16:30: Talleres. 1º sesión 

  • Participación y trabajo en red: Somos Más
16:45-18:30: Talleres. 2º sesión


Más información

Twitter: #SocialTIC

Small but with a BIG corporate social responsibility strategy!

CSR, Corporate Social Responsibility, is about giving a voice to the employees, involving the customers feedbacks into the business processes and listening to the stakeholders before planning any strategy.

CSR is about investing today for a long term successful return.

CSR is about values, people and innovation and it is an important and necessary aspect that any company should consider while developing the strategy, making decisions or delivering products.


Is CSR only for big corporations?

Often the big corporations are the ones giving more and more visibility to the CSR policies through reporting and marketing initiatives and the ones dedicating more resources, human and financial, to the CSR related activities.

But not having a specific dedicated CSR team or a sustainability report doesn’t mean not being able to develop a long term, integrated and succesfull CSR strategy.

Being small means being flexible and having smooth business processes that can be easily assessed, evaluated, measured and improved. It means also being fast, SMEs (small and medium enterprises) can indeed make quick changes and better respond to the customer needs or demand.

Being small means also being closer to the territory, to the local communities and to the stakeholders and have a direct relationship with suppliers, consumers, employees. This translates in being more aware of the stakeholder expectations and interests, knowing how to engage with them and therefore being more sustainable.

In conclusion is not a matter of size but a matter of innovation and capacity to find new sustainable business models that better respond to what the stakeholders demand. CSR is a matter of value creation, transparency and bidirectional communication and should be an integrated part of every size company.


Interested in developing a CSR strategy in your SME? Here some useful tools..

In order to facilitate the CSR strategy implementation in the small and medium companies the European Commission has published a guideline aimed to maximize the creation of shared value for the SME owners, shareholders, stakeholders and society: Tip and Tricks for advisors, Corporate Social Responsibility for Small and Medium-Sized Enterprises.

In the guide there are useful recommendations on how to follow a CSR roadmap, how to prioritize the stakeholders requests, how to start from skretch and there are several practical tools and online resources that can help SMEs to plan and implement a strategic CSR strategy. Here some of them:

Self-assessment handbook for companies. Very often the SMEs have good business practices without being aware of it or without consciously having a specific CSR strategy, this tool help them to assess their business processes and practices.

SME Guide on human rights.

The SME blog of the Network for Business Sustainability.

The Ecotoolkit, an online platform with practical tools for SMEs consultants aimed to monitor and reduce the environmental impact.

A guide on SROI, a good resource on Social Return on the Investment.

Transparency Project, a catalan initiative in collaboration with GRI aimed to incentive the collaboration between multinational companies and SMEs for CSR reporting activities.

CSR Compass, an online tool for supply chain CSR strategy.

Ideas compass, a web platform aimed to inspire the SME toward innovation and sustainability practices.



A social entrepreneurship week in Barcelona

The Euromediterranean Youth Meeting 2013 took place last March (11th -15th) in Barcelona.

The event was organized by the Ministry of Social Welfare and Family of the Government of Catalonia with the aim of promoting entrepreneurship as a social transformation tool, facilitate the networking between the Euromediterranean countries, boost creativity and innovation and empower the youth debate for a human and social development within the Euromediterranean region.

30 projects out of 120 were selected and the event gathered 30 young social entrepreneurs coming from different countries of the Euromediterranean region who had the chance to attend workshops on social innovation, collaboration and entrepreneurship and to share their projects. The countries involved were: Morocco, Algeria, Jordan, Tunis, Lebanon, Egypt, Palestine, France, Italy, Greece, Malta, Cyprus and Catalonia. Bridge For Good was one of the selected project.

The meeting was an important networking opportunity for all the young entrepreneurs involved in the social transformation projects and a chance to better understand the social entrepreneurship context in the different Euromediterranean countries.

Toni Reig, General Director for Youth of the Government of Catalonia, and the entrepreneurs Carlos González and BorjaVilaseca opened the inaugural conference with an inspiring discussion about the motivations behind the personal and professional development and the necessity of a new education framework.

During the week the young entrepreneurs attended several trainings on social transformation, innovation, creativity, social entrepreneurship and development followed by open discussions and transfer knowledge debates. The participants have different backgrounds like education, art, corporate social responsibility, international cooperation, development, etc. and this gave them the chance to link their different experiences to the challenges that most of the entrepreneurs have to face.

During the roundtable on Social Entrepreneurship the Euromed participants met several Spanish and international entrepreneurs. ASHOKA,, IES-Med, BarcelonaActua, Coop57 and Changellors, were the projects shared during the roundtable. The debate regarded the challenges related to social entrepreneurship, like the initial lack of resources, support and investments, but also the opportunities represented by this new way of thinking and working. During the discussion different point of views were given, based on the individual experiences of the entrepreneurs.


Presentation Bridge For Good project

Presentation Bridge For Good project

Peter Matjasic, President of the European Youth Forum, closed the meeting with an interesting speech on the importance of giving voice to the youth movement across the European organizations.

As a conclusion of the Euromed meeting the 30 participants asked for more continuity of the activities organized by the public organizations and for a better collaboration between the entrepreneurs of the Euromediterranean region.

Sometimes cultural and political barriers represent a limit for a smooth collaboration between the Euromediterranean countries, but the new technologies and the social media can overcome such limitations and introduce a new way of collaboration and of working together.

Talking about new technologies an initiative that came out of the event regards the creation of a Euromed platform that will give visibility to the 30 projects shared during the event in Barcelona and to future ones. Aina Pujol (background: Art & Creativity) and Veronica Recanati (background: CSR and Sustainable Development) are working on the project and will launch the new platform soon. This tool will be a new instrument aimed to enhance the collaboration, participation and transparency across the Euromediterranean countries while enhancing social entrepreneurship and international cooperation. It is necessary to listen to the young entrepreneurs, support their projects and provide them with the right tools for sharing ideas and best practices. The new Euromed Platform could represent a first step toward the social change these entrepreneurs would like to make.

After a week of social innovation, entrepreneurship and cooperation, which are the conclusions?

It is quite clear Social entrepreneurship doesn’t still have a precise definition, according to wikipedia the description is “identifying or recognizing a social problem and using entrepreneurial principles to organize, create, and manage a social venture to achieve a desired social change”.

The main difference between the “traditional business” and the social entrepreneurship lays on the reasons why doing business: it is just for making money or for solving a social problem? And how to integrate sustainability and social transformation in the traditional way of doing business?

Maybe more than a definition social entrepreneurship could be the answer and the chance of changing some ineffective processes, could be the opportunity to overcome to the current crisis, could be the opportunity to create new way of business based on collaboration, co-working, co-creation, co-operation, it could be the way to integrate sustainability into the business processes and a new way of doing business in a more ethic and sustainable way.

Hopefully the 30 projects presented during the week in Barcelona are part of the solution and will contribute to reach a better and sustainable development across the Mediterranean region.
Here the article in Catalan.
Here more information on the event and future initiatives.



A new partnership between Somos Más and Bridge For Good!

Somos Más and Bridge For Good launch a new partnership aimed to boost networking, sustainable development and social entrepreneurship related areas.

Bridge For Good is a social entrepreneurship project aimed to “build bridges” and create new and transparent partnerships between the private sectors and social projects, NGOs and no-profit organizations. Bridge For Good  provides also consultancy services in communication, cooperation, corporate responsibility and sustainable development.

Co-creation, collaboration, networking and participation are common values shared by the two organizations willing to make together a positive social impact.

Somos Más generates social and economic value through the mobilization of the civic society in social initiatives, participation in the social networks, communication of the social development and collaboration with the main players of the social net.

The Bridge For Good partnership will enhance Somos Más strategy and its objective of creating innovative ways of “building bridges” aimed to connect the different stakeholders in order to have a social change.

Here the complete article.

More information: Facebook and Twitter: @BridgeForGood



Una nueva colaboración entre Somos Más y Bridge For Good

Somos Más y la asociación Bridge For Good lanzan una nueva colaboración con el fin de impulsar y comunicar temas relacionados con trabajo en red, desarrollo sostenible y emprendimiento social.

Bridge For Good es un proyecto de emprendimiento social enfocado en: “tender puentes” y crear nuevas y transparentes colaboraciones entre el sector privado y empresas sociales, ONG y entidades no lucrativas. Bridge For Good ofrece también asesoría y acompañamiento en el ámbito de la comunicación, cooperación, responsabilidad corporativa y sostenibilidad.

Co-creación, colaboración, trabajo en red y participación son áreas que unen a las dos organizaciones que lanzan la nueva colaboración para generar un impacto social positivo.

Somos Más es una Empresa Social con 10 años de trayectoria que cree en el poder del trabajo en red y el uso estratégico de tecnologías para generar impacto social. Con su trabajo logran que entre personas, jerarquías, barreras organizacionales, e incluso geográficas, pueda haber comunicación y colaboración abierta y sencilla. Para esto ha desarrollado numerosos proyectos con redes de ONGs, proyectos público-privados, entidades multilaterales, e iniciativas de responsabilidad social empresarial en latinoamérica y Europa.

La colaboración con Bridge For Good fortalece la estrategia de Somos Más y su objetivo de realizar formas innovadoras de “tender puentes” entre sectores y crear un cambio social.

Aqui el articulo completo.

Para conocer más sobre Bridge For Good y sus iniciativas, visita: y/o redes sociales: Facebook y Twitter: @BridgeForGood


Sustainability Policies: The EU ETS Case

Climate change is an urgent and serious matter affecting developing and developed countries.
Many organizations, like the World BankUNWWF, are discussing about the related issues and about their possible solutions. But what are the European Policies in place?
The EU Emissions Trading System (EU ETS) is the European Union’s flagship policy launched in 2005 and aimed to address the climate change problem.

EU ETS has the objective to reduce CO2 and other industrial greenhouse gas emissions (GHG) in a cost-effective way and at the lowest cost. This international trading system covers more than 11000 power stations, airlines and “heavy energy-using” manufacturing industries in the 31 countries. ETS is today the biggest emission trading market of the world, covering almost 45% of the total EU emissions.

The emission-saving activities (CDM & JI projects) generate credits (offsets) that can be invested in low carbon technologies, sustainable development and environmental friendly projects in the developing countries.

How does it work?

The EU ETS is based on the “cap and trade” system.  There is a limit (cap) of emissions that companies and power plants need to respect every year in order to avoid high fines. In addition EU ETS has put a price on carbon and a financial value to the CO2 tons of emissions saved. Companies can also buy or get credits from the CDM projects around the world and decide if trade them. The credits or allowances represent the currency of this “emission trading market” and each allowance gives the right to the company to emit one CO2 Ton or equivalent (nitrous oxide N2O and perfluorocarbons PFCs).

Companies need to match their emissions with the allowances and for this reason are encouraged to reduce their emissions investing in more efficient and low carbon technologies or buying extra credits on the market.

The cap decreases over time so the total emissions are reduced. In 2020, the emissions of those sectors under the ETS framework will be 21% lower than in 2005.


Work in progress: THE PHASES

The first phase started in 2005, when the framework was launched. The number of credits in this first phase was too high in comparison of the demand and the price of the allowances went down to zero in 2007, last year of this first period.

During the second phase (2008-2012) the number of credits was reduced by 6.5% but because of the global financial crisis emissions were reduced even more and the decrease of the general demand generated a surplus of allowances, which –contrary to what happened with phase I—could be banked for future phases.

The third phase (2013-2020) just started and includes several changes and reforms. First of all the introduction of an auctioning system (40% of allowances) as a method to allocate allowances, instead of being allocated for free or grandfathered by governments.  Second a single EU-wide cap on emissions instead of the former 27 national caps. And finally the inclusion of more types of gases and of more sectors and industries.


What the IMPACT?

The EU ETS framework is directed to those companies, power plants and industries that have a central role in the climate change context, due to the high GHG emissions. Because of the cap system, companies are encouraged to invest in low carbon technologies or to reduce their total annual emissions. Another positive impact of this system is represented by the investment of a part of the revenue originated by the sales of the allowances of the current period (5%) in renewable energy projects and in carbon capture and storage plans (NER300 program).

Companies can also realize emission-saving projects in developing countries in order to get extra credits. Kyoto Protocol’s Clean Development Mechanism and the Joint Implementation Mechanism represent another possibility of reduce emissions while investing in a responsible and “clean” way in the developing countries.

The mandatory participation of the companies operating in certain sectors, the cap system, the alternative mechanism of generating credits represent a way of addressing the climate change issue and reducing the GHG emissions, one of the main responsible of the climate change effects.

Cutting emissions while investing in low carbon and renewable energy technologies and in responsible projects in the developing countries represent an effective way of getting closer to a sustainable development and step by step the EU ETS is giving its contribution through this successful system.


What NEXT?

The current financial crisis is affecting this recent emission trading market. The surplus and mismatch between available credits and the demand is pushing down the allowances price. For this reason the EU ETS system could be undermined by the surplus of allowances and the long-term emission reduction targets could not be achieved in a cost-effective way.

A structural reform therefore is needed and the European Commission has started a debate on structural measures, necessary in order to address the surplus issue and has decided to postpone the auctioning of some allowances (this is still lost in the legislative process and the European Parliament plenary will vote on this issue mid April).

Time and the response to the current economic crisis will tell.



EU ETS Directive for phase 3: http://eur-

Increasing Demand by Raising Long Term Expectations: the Importance of a 2030 Target for the European Union’s Climate Policy, Executive Summary, February 2012, by Pedro Piris-Cabezas and Ruben Lubowski

The state of the European carbon market in 2012. Report from the commission to the european parliament and the council. Brussels, 14.11.2012 COM(2012) 652 final. Available at:

The EU ETS system:



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