Tourism has become a mass activity that can cause huge economic, social or environmental impacts in those places where it is developed. No one can ignore the changes which have taken place in Spain among other many countries in the last 50 years because of this phenomenon. It has allowed on the one hand the development of broad social changes and on the other the destruction of vast natural spaces.

Regardless of the balance that we could  make of the  impacts caused by  the tourism development of our country, what is clear is that we are witnessing a phenomenon  that has generated a  huge flow of economic resources that according to the way  we use them we can irreparably damage the environment that served as a source of that wealth  or otherwise properly channeled in a way that respects the original values ​​and promotes and enhances other theoretically less relevant ones  can lead to much more valuable spaces, not only in the social sense but also in the economic  or even in the environmental one.

So If we use the natural resources that served as a magnet for the tourism activity without damaging or exceeding their renewal rates and we are able to identify other natural or cultural assets such as architecture or gastronomy and we manage to put them in value, we would be able to obtain new resources that may serve not only to protect but also to enhance the first ones and even to generate a virtuous cycle of continuous improvement.

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