It seemed it would never arrive and it is over. I’ve spent all day watching photos of this unforgettable journey that, like everything in life, had an end. It has been ten unrepeatable and very intense days of learning and constant encouragement. A new world, almost like another planet, but really close, unavoidable. Some last flashes: business culture in China, very peculiar political and cultural stigmas, behaviors of a population in continuous development (Is all negotiable in China?, Does everything have a price in China?) And some questions in the distance: Will the planet take the Chinese model and the Globe will become this we were talking about or future chinese generations will begin to value things apart from money and work?

Thanks to all the organizers and people whose work has made ​​possible the Study Trip, to all the teachers of the course How to Do Business in China and to my friends and colleagues. Like that Big Star song: Thank You Friends. Thank you for making this trip a dream.


First of all (and so we end up with this), the figures: Yiwu is famous around the world for being a China Commodity City that covers an area of 4.3 million M2, with 62,000 booths inside and for its 100,000 suppliers, exhibiting 400,000 kinds of products there. These products are from around 40 different industries and of 4000 different categories; two thirds of these are exported to over 215 countries. And now: how does it feel standing there, inside this giant mole full of gadgets and “20 duros” products consists of six huge buildings linked by endless giant bridges? Answer: that day was one of the coldest of my life (in climate and existential sense – I’d swear it was snowing horizontally-) and the memory could be described as “feeling like a roach in a totalitarian landscape with Deluxe (Immer wieder) of Harmonia like original soundtrack (if you’ve heard it you know what I’m talking about)”. A hard, breathtaking and absolutely unforgettable day. How did we get here? Sometimes a Great Notion.


I love people like O.Ramos because they transmit ambition, foresight and, above all, security. People that tell you that you can decide in less than two months moving to China with one hand in front and one behind, and it can go well (what can you lose?). This was for me the idea that flew above his lecture “Social Networks and the Digital Economy in China”, based on his own experience and supported by his superknowledge in digital materia: new markets, new ways to do business, other parameters, platforms and Internet browsers. Did you know that Google had already been invented by older giants much earlier? Did you know that Google does not work well with alphabetic characters? I do not. Great opening for today and great speaker. Later, the american founder-fixer of Sharpening Axes (another who came here after being dismissed from two jobs in his country) was talking about organizational behavior, about how to establish a business in China and, less but not least, how to manage people (here and everywhere).

In the afternoon, we were invited to visit one of the largest foundry plant of the country and it was really inspiring (I had never seen the steelmaking process live!).

It’s late. I’m so tired that I’ve rejected the offer of my friends to go out for dinner and finally I went on my own to lose myself down the surroundings of the hotel to –finally-  take out dumplings to eat in the room. A small loneliness dose in a city full of it to finish the day (laughs right here). And now here I am, in some room in the center of Shanghai, doing sit-ups, drinking Tsingtao beer and listening to the new Nick Cave album (looks like a scene from Soffia Coppola movie). Top Personal Moments of 2013.


After a slight confusion that could be defined as a mixture of soy sauce, Blade Runner frames and jet lag syndrome (I woke up at 4 a.m. and I have not been able to sleep more), we started the day with a stimulating academic conference by a representative of the Trade Commission of the Embassy of Spain in Shanghai. After that, classes HAVE begun. Today was the turn of Gabor Hold (a magnificent Hungarian speecher) about Negotiating in China and has been really interesting.

The second highlight of the day was the visit to Shanghai ERA Solar Co., the biggest company in the city. It must be said that my expectations were far exceeded. In order to fulfill leisure plans I had for today (of my own free time schedules), I went with people of my master in the pursuit of a fake market that never existed, but it served at least to walk down the streets of a city that is disturbing at times, often inspiring and always shining.

Won Kar Wai’s city is called literally “Over The Sea”. Shanghai, I am going to take advantage of you. Tomorrow more.

SOME IDEAS ABOUT CHINA (in no particular order)

To be honest, the first thing that comes to my head if I think of Shanghai today is in the Pere Ubu LP that has released this year: Lady From Shanghai. Well, and in the amazing book Shanghai Baby and in the indispensable Orson Wells movie “The Lady from Shanghai. But if I think a little longer (I mean: Whenever I think of China in general), I have always the same questions in my mind: Are the Chinese people unique (in an emotional or mental sense)? How can we compare the Chinese with other groups? Is the Chinese population really concerned over bellicose rethoric of North Korea? How can we explain the relative academic success of immigrant Chinese students? What is the impact of learning an ographic script on the Chinese people’s way of thinking and perceiving? Are the Chinese more or less family centered than other national groups? How can we understand Chinese negotiating techniques?

It makes me happy to know that within a week I’ll be there, in a country and a city that, in some way, has been present in my life for many years as a distant idea (or just as a person: my sister is Chinese!).

ERP’s: benefits and drawbacks, by ADRIÁN CAMPOS

Enterprise resource planning (ERP) systems integrate internal and external management information related to an organization, in order to update,
in general terms, the relationship established between the profit level of the company and its growth.
The main benefits of having one of these systems could be, mainly: to increase productivity, to improve decision making and speed, strong stability, cost control, increased revenue through new sales and marketing operations and customer service. This is because they identify lines of inadequate profitability, stock size needs, costs and sales data, forecasts and cost analysis.

However, it must be said that, like everything in life, there are some drawbacks associated with these systems such as long periods of implementation, high
costs and high level of dependence. It is very important to know the sector and size primarily to implement the optimal ERP for each company.

As final recommendations, it must be said that ERP systems do not matter if it does not cover approximately the 80% of our requirements or if it does not identify the information needs of the company. You have to look for 2 or 3 providers that can implement the ERP and request a demonstration in your offices and, of course, evaluate details and compare offers.

Proyecto de mejora de la cubierta vegetal y defensa frente a incendios de la Sección Forestal en el Norte de Badajoz

La protección, mejora y valorización del medio ambiente son componentes esenciales del desarrollo sostenible, siendo su objetivo alcanzar una sostenibilidad real que no ponga en peligro las necesidades y derechos de las generaciones futuras. La regeneración, conservación y protección del patrimonio natural constituye una de las
prioridades que el Gobierno de Extremadura está actualmente desarrollando.

Con esta intención, la Consejería de Industria, Energía y Medio Ambiente de la Junta de Extremadura diseñó el “Programa Operativo Extremadura 2007 – 2013”, que persigue la preservación de la diversidad del
hábitat y de los ecosistemas, en el que estaba enmarcado este proyecto en tres montes gestionados porel Servicio de Ordenación y Gestión Forestal de Badajoz: Sierra de Arrazauces, Casares de En medio y Golondroncillos de Valdegamas. La meta del proyecto era lograr una vegetación estable y permanente, en equilibrio con la capacidad de acogida del medio, siendo los objetivos del mismo un plazo de ejecución de 4 meses (tiempo), un importe adjudicado de 133.220 euros (coste) y una mejora de la cubierta vegetal y la defensa frente a incendios en estos montes (calidad).
Los involucrados del proyecto (stakeholders) eran, por tanto: la UE, la Consejería de Medioambiente de la Junta de Extremadura, la empresa
contratista (Viveros La Dehesa), el personal subcontratado (ingeniero de montes, capataz forestal, trece motoserristas y nueve peones), proveedores (maquinaria: tractores de cadenas con desbrozadora y astilladora), sindicatos, vecinos y normativas medioambientales.

El proyecto fue adjudicado oficialmente (Hito Go/No Go) el 14 de octubre de 2009, y cofinanciado por el fondo FEDER (Fondo
Europeo de Desarrollo Regional). El 4 de noviembre comenzaron las obras. Los hitos que se establecieron para la ejecución y control del proyecto en los
tres montes (ver cronograma) fueron:
1. Firma de acta de replanteo marcando
directrices de actuación.

2. Desbroce matorral (mecanizado y

3. Poda del arbolado.

4. Recogida y apilado de restos

5. Eliminación de residuos mediante















Las obras finalizaron el 4 de marzo de 2010. Se debe reflexionar por último las bondades del modelo adoptado por la Consejería de Energía y Medioambiente de esta Comunidad Autónoma, que consiste en articular este gran Programa Operativo en más de cien proyectos de pequeñas dimensiones como este, lo que supone altos niveles de eficiencia (menos de un 20 % de los proyectos quedan fuera de plazo), transparencia y comunicación (estas obras quedan reflejadas en prensa y radio regional –El Periódico Extremadura, Hoy, La Crónica de Badajoz, Extremadura Progresista o Badajoz Directo).

CRÍTICA DE DISCOS: THE FEELIES. “The Good Earth” (1986).

Si “Crazy Rhythms” (1980) fue el disco categórico de The Feelies y “Only Life” (1988) el mainstream, entonces “The Good Earth” (1986) es su disco indie: la bisagra. Producido por el guitarrista de R.E.M. Peter Buck y tras un hiato de tres años, los Feelies regresaban con su pulso primitivo, pero esta vez laxando las guitarras y poniendo la americana a remozar. ¡¿Se habían apoltronado?!, alguno exclamarán, saltándoles los ojos con muelles. No se tiren de los pelos tan rápido: la dicción de guitarras a lo Modern Lovers, la batería acartonada, y la voz de mosca encerrada en la telaraña continúan. En esta ocasión Glenn Mercer cantó más bajo y Peter Buck le grabó más bajo todavía, poniendo la tonada al fondo del estudio y favoreciendo la permanente sensación de frenesí soterrado. Y a pesar de que ciertos prohombres y almas brillantes los han reivindicado (por aquel entonces Jonathan Demme incluyó a The Feelies en su película “Algo salvaje”; en 2005 Noah Baumbach metió “Let´s go” en la B.S.O. de “Una historia de Brooklyn”), este disco ha permanecido en la caverna de los descatalogados hasta la reedición de Domino del año pasado. Durante veinte años fue imposible conseguirlo. Ahora que lo tenéis fácil, comprad sin dudar: me lo agradeceréis toda la vida. The high road

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