INNOVATING FOR COMPANIES
OPEN INNOVATION is an expression that some people never heart of it, but on the contrary, most of us have contributed to it in some way…
It can be defined as “the flow of knowledge in and out of a company, in order to help them to be different and remain being competitive within the market, despite the changes in the environment or technologies”.
Nowadays, the world is interconnected and maybe someone from other country has developed a specif technology or simply, has a good idea that can help a business.
Companies should be willing to get good ideas. They should give the chance to its employees and people from outside, like consumers, suppliers, competitors, research institutions or governments, for instance, to explain another pont of view or give feedback for specific products.
Innovation should not be only job of a few employees within the firm. And to make this real, there are lots of tools. Although using social media (twitter, facebook or specific platforms for the company) is the most popular nowadays, physical events would also allow the community members to meet face-to-face. Working in cooperation with universities and organizing students challenges would be very profitable. I think in many cases young people have many things to say.
All kind of companies can adopt this strategy, for instance, the ones producing food, cars, phones or even toys…
Starbucks, Telefonica, Kraft or BMW have developped websites for everyone to vote and discuss in order to improve the way these companies handle the business.
In the case of Telefónica I+D (TID), thanks to this tool, they have released new products like VideoClub Imagenio España, TVApps or 3GBox and the platform Virtual Innovation Agency (VIA) developed by BMW gets more than 800 new ideas each year, 3% of them become real.
In my opinion, OPEN INNOVATION is OPEN KNOWLEDGE and is the inevitable way of performing if we take into account we belong to a globalized world. If a company wants to be successful, it has to realize it depends on the way people in this world change. It is not an issue of scientifics.
If I were a businessman… I would organize face to face competitions for the best improvements in my company giving prizes to the best ones…
(Sin Valorar)
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12 feb 2012
por
Elena Arboleya Lopez
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