New power of costumers: the ZERO Moment
I felt overwhelmed when I discovered the amount of information and statistics that are available about internet consumption. Experts in digital marketing control and monitor all the steps we take, in order to work with effective commercial communication.
The traditional commercial communication mechanism is a process which is developed in three phases:
- Stimulation.
- The first moment of the truth (when you face with the product).
- The second moment of the truth (the experience at the consumption place).
In the last phase, if the customer necessity has been satisfied, the company has got a new client.
But in the moment we put internet on our life, that channel is modified (see the photo below). The organization keeps in selling its products, but the clients are able to show their opinion in a massive media. A new moment, called “zero moment”, is defined. Through it, the customer is capable of looking for information about the product.
The “zero moment” is critical for the companies, where they must work their heart out. Why? Because this phase is fed by costumers who have lived the second moment of the true and they write their opinions in the net, which are impossible of controlling. Our product MUST be excellent and satisfy the necessities of the client, or it is the end.
Have you ever searched information about a product in the net before buying in an offline or online shop? I told you…experts know everything about our conduct pattern.
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01 Ene 2015
por
pablolarraceleta
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