Marketing in China


After the lecturing with the expert Gaborn Holch, we were able to realize how the marketing in China worked and what influence it had in its market and in the society.

Here are the five key points I consider the most important to understand the chinese marketing.

1. China is Marketing

Everyone who comes to China from other countries has a preconceived idea about China. People who want to do business in China come with some attitude, since they think it is a developing country. Know that it is difficult to establish business relations with Chinese people, but at the same time know GDP data grow annually by 15%.

2. China is different

It’s obvious that the platforms that dominate in China are markedly different to ones that marketers are familiar with elsewhere – even those in their Asian neighbours. However, it’s not just the platforms that are different; the ways that Chinese netizens use social channels is also markedly different, and marketers need to carefully adapt their approaches for China’s cultural and societal idiosyncrasies as much as for its technological differences. One size does not fit all when it comes to China.

3. Huge enough

China has enough population and power to have its own chat (WeChat), its own brand of mobile (Xiaomi) or its own search engine (Baidn)

4.  Not all ideas works as same in China

China does not want to be better known for its low cost products and manufacturing production, it wants to make differentiating and high quality products.

There are two different product styles. For example in the case of wine, there is on the one hand, the one produced in China, Chinese style, with low cost and on the other hand, imported from Italy, with high quality and high price.

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