Sustainable development and social responsibility in private companies: what should they do?
Nowadays sustainable development and social responsibility are topics that keep busy the head who are trying to deal with them without sacrifice companies’ profitability. In spite of that it is not an easy thing; I would like to share what I think that companies could take in mind in order to create a balanced relationship between sustainable development and profitability.
1) To invest in initiatives with potential, thus ensuring sustainable potential. Too often we see companies investing in fads or passing fancies as marketing stunts to hop on the public image bandwagon. Companies need to carefully plan these investments and see a concrete, long term value potential for initiatives to be sustainable.
2) To plan economically sustainable initiatives, that must be committed with the vision and the mission of the company and core business. It guarantees that the company has the competency and resources to invest in these initiatives and in turn, developments in these initiatives will directly favor the company’s bottom lines thus ensuring their sustainability, the companies’ profitability, and overall continuance and development.
3) Sustainable initiatives have to be economically profitable, not just “green” or environmentally friendly. Social responsibility as well as stakeholders’ needs need to be met and exceeded in order for companies to ensure excellence and continuance in today’s trying markets.
2 comentarios /
23 Oct 2010
por
Jholany Paola Avila
IMSD /
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