Marketing: Communicating a new product in China is different.
https://www.eoi.es/blogs/mbaftmad/marketing-communicating-a-new-product-in-china-is-different/
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Marketing: Communicating a new product in China is different. Alumni MBA Full Time, Madrid Marketing: Communicating a new product in China is different. Tweet Before talking about marketing, I must poont out that in China there is a totally different culture, meaning that the channels and ways of
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pbenavente
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pbenavente Alumni MBA Full Time, Madrid pbenavente Posts: Mar 21.17 / pbenavente Marketing: Communicating a new product in China is different. Autores para pbenavente Bienvenidos al Blog del Programa del MBA Full Time (Madrid) . Autores acaldero agonzaleziglesias amarugan aovejero aperezsalazar
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MBA Full Time, Madrid
https://www.eoi.es/blogs/mbaftmad/
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: Communicating a new product in China is different. Tweet Before talking about marketing, I must poont out that in China there is a totally different culture, meaning that the channels and ways of communicating a new product are different than the ones used in the Occidental world. For instance, Wechat is an app
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Marketing in China
https://www.eoi.es/blogs/merme/marketing-in-china-3/
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economic development and consumer purchasing power have a significant impact on enterprises strategies and must be studied before a new product is launched on the market. There are different types of segmentation: Geographic Segmentation: the first problem in China is the language, there are many dialects
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Marketing in China
https://www.eoi.es/blogs/mbaftmad/marketing-in-china-3/
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, it wants to make differentiating and high quality products. There are two different product styles. For example in the case of wine, there is on the one hand, the one produced in China, Chinese style, with low cost and on the other hand, imported from Italy, with high quality and high price. Tweet
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MBA Full Time, Madrid
https://www.eoi.es/blogs/mbaftmad/page/4/
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using Google in China is forbiden (and other programs that entails; Gmail, Youtube… etc), the strategy must be very different than in other countries, not only in the marketing plan but also in the positioning. To sum up, China is plenty of opportunities for business if you keep your mind open and
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MARKETING IN CHINA
https://www.eoi.es/blogs/merme/marketing-in-china/
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share three key points to consider when we are talking about marketing: China is different It’s obvious that the platforms that dominate in China are markedly different to ones that marketers are familiar with elsewhere. The ways that Chinese citizens use social channels is also markedly different, and
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MARKETING IN CHINA
https://www.eoi.es/blogs/merme/marketing-in-china-2/
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product in this great country. A country in which the growth of our brand can become exponential, and it will contact with a lot of potential customers. Undoubtedly marketing in China is really complicated, but if done in the right way, profits can be impressive. Miguel Vallejo Fernández Tweet
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Marketing in China
https://www.eoi.es/blogs/mbaftmad/marketing-in-china-2/
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Marketing in China Alumni MBA Full Time, Madrid Marketing in China Tweet After being 12 days in China attending to different lectures from great professionals, I guess I’m able to explain you briefly how is and how you have to do marketing in China. First of all, I would liketo write about three
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MBA Full Time, Madrid
https://www.eoi.es/blogs/mbaftmad/page/2/
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MBAftmad / Marketing in China Tweet After being 12 days in China attending to different lectures from great professionals, I guess I’m able to explain you briefly how is and how you have to do marketing in China. First of all, I would liketo write about three main myths that I’m sure they spring to mind
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