Intellectual property and strategy

Today, march 4th, we had a conference about intellectual property in China with Mr. Omar. Of the “Cuatro Casas Goncalves Pereira Study”. He told us that the chinesse goverment is developing an intellectual property culture, at the same time is increasing the levels of the legal protection of the same rights.

He warn us that if a product is introduce in China, we must give a chinesse name, because if you dont do that, somebody else could do that and sale it as an original product.

Also, we had a class of strategy. There, we learn that a implementation of a company in China must be done in the scope of an strategy.  We must foresse how much we are dispose to invest and how much we are dispose to loose in the first year. Then, we must plan how we can interact with the people who must work. For this point exist a couple of option. The first of them is if one method is working well in our country of origin bring here and try to improve it. The second one is implement the chinesse way. And the last one, is watch wich method is workin well in our country to bring them, but assess it and identified what is an área of improvement and then use our strategy as a local advantage.


Suscribirse a comentarios Respuestas cerradas. |

Comentarios cerrados.


Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies, pinche el enlace para mayor información.plugin cookies

ACEPTAR
Aviso de cookies