Bright Food

Bright Food is a multinational food and beverage company on Shanghai which operates in different markets such as Asia and the Pacific, whose brands grow as they adapt to new trends in consumer tastes and innovation.

Their aim is to get best products that meet the needs of the consumer. For this reason, they guarantee the best quality standards by actively controlling each stage of the process and supply chain.

It is one of the largest food groups in China that cooperates with several international brands and owns four publicly traded subsidiaries. Among the competitive advantages it has to distinguish itself from the competition: lasting relationships with customers and suppliers, the ability to obtain better food products to meet consumer needs and the ability to beat the competition in terms of customer service.

Bright Food Group is a large-scale industrial group on Shanghai. The group specializes in modern agriculture, food processing, production and distribution. It focuses on being the best supplier of raw materials and food producer with basic research and development capabilities in the food industry of China. It has become the largest integrated food group that serves both domestic and international markets and is listed in leading companies in China.

Among its partners are companies such as Nestlé, Coca-Cola or Danone. It has a wide range of products including cheeses, pastries, oils, vinegars, meats and fish, chocolates, biscuits… During the visit to Shanghai we were able to see a factory specialized in the production of yogurts and dairy products.

During the visit to the dairy production factory we were told that in China, milk had once been a low-consumption product. China began to buy imported milk because of the great demand and distrust of the national. In Shanghai, imported dairy products could be classified as a luxury product, products that occupy large sections in specialized supermarkets and which have great acceptance among the Chinese public and the large number of expatriates living in Shanghai.

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