Where good ideas come from (Steven Johnson)
It was a couple of days ago, in the half time between a piece of “turrón” and a “polvorón” that my brother told me about a new website for my “marketing experience” this year. The concept was the following: animated videos according to the script a conference/script on political, social, economic, … issues.
The site in question is The Royal Society for the Encouragement of Arts, Manufactures and Commerce.
In that webpage you can find, as they say, “exciting series of video lectures from the world’s most inspiring thinkers”. Some of them, are “brought to life” in a very cool way by cartoon draftsmen. I have to admit that I got nicely interested and surprised by the subjects discussed in the animated videos section: “Changing Education Paradigms”, “21st century enlightment”, “Crises of Capitalism”, “The Secret Powers of Time”, …
Today I’ll stop at the video “Where good ideas come from”, by Steven Johnson. It’s based on a book with the same title. In this video, Mr Johnson explores the secret of inspiration.
The two main things I got from that video are:
- Steven Johnson tries to find recurrent patterns that are in the background of the spaces that led to higher rates of crativity and innovation. One pattern is the “slow hunch”: most important ideas take a long time to evolve and are not just overnight ideas, they need time to incubate and develop and even collide with other hunches. Good ideas don’t come with a finger snap.
- The sometimes-overwhelming-and-distracting always-connected multi-tasking lifestyle we have doesn’t necessarily mean having less sophisticated thoughts than beforewards. Not at all: the great driver of historical innovation has been the increase in connectivity, that is the increase in ability to reach out and exchage ideas with other people.
You can find a more exhaustive talk on the same topic below: