STRATEGY ASSIGNMENT AND BUSINESS CASE

As we have been analyzing in the first 3 sessions of the course, strategy is the pattern or plan that integrates an organization’s major goals, policies and action sequences into a cohesive whole. Business Strategy is concerned with an organization´s basic direction for the future: its purpose, its ambition, its resources and how it interacts with the world in which it operates. Business strategy is basically about competitive advantage, the plan that enables an organization to gain, as efficiently as possible, a sustainable edge over its competitors.

Obviously, the purpose of this course is to equip you students with the core concepts, frameworks and techniques of business strategy. The good strategist analyzes the industry environment and the internal generic conditions of its competitors in order to get conclusions about the concrete situation of his company and design all the possible ways to compete within its industry.

Since we have examined each of the different components of the business strategy and the basic tools of strategic analysis, now it is time you show me that you have understood the basic frameworks and techniques of business strategy.

The business case has been sent by mail.

Each one of you has to upload a post answering to the two case questions. If you have any doubt, don´t hesitate to contact me via e-mail.

I profit to send you a couple of very interesting and enlightening links. The first one is a debate between longtime Fortune magazine technology writer and guru David Kirkpatrick and Mark Zuckerberg, co-creator of the social networking site Facebook, of which he is Chief Executive and President:

Pinche aquí para ver el vídeo

The second one is a lecture by Dr. Patrick Dixon, a world famous and renowned author and business consultant, one of the most influential business thinkers around the world:

http://www.youtube.com/watch?v=_kZl15houUc

From Jon Icazuriaga, EOI´s teacher.


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