What it Takes to be a Purple Cow
Here I share with you a conference by Seth Godin who is an entrepreneur and has written several books on marketing related topics, such as the much commented “Purple Cow“. In this video, Godin begins by stating the the “ideas that spread win”; and how the way that ideas and products had been spreading in no longer working. The world is changing and there is an overload of everything, competition is harsh and most of the time consumers don’t really care of what companies have to say about their products. As Godin says “there are too many choices and too little time”.
So, if we agree that nowadays there is little room for average products to be successful, and marketing should focus on innovators and early adopters because they are the people who care, who engage and who spread the word; how do we stand out?
It’s the remarkable things that become a success story and remarkable is about being different, a purple cow. Different is about innovation, creativity, design but this is not enough. We still have to engage people with our products and we can achieve this if they identify, if the product connects with the user. Ultimately, if we design more than products, if we design experiences and provoke emotions.
1 comentario /
30 Nov 2010
por
Daniela Noriega Casas
IMSD /
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