What is your return on Social Investment?
This might be a question that an entrepreneur may have never asked himself. Return on social investment refers to the rate of business or organization success in terms of positive impact on the society.
But the good thing is that almost every business is able to achieve this return, if negative impacts on society from business activities are taken into account, then managed and eliminated. Moreover return on social investment can be also achieved through philanthropic actions, which I personally believe that it can be valued, as long the management and elimination negative social, economic and environmental impacts are also carried by an organization pursuing a philanthropic activity.
Nonetheless there are businesses that goes one step further on return on social investment respect, they are social entrepreneurships, which are businesses not only interested to address an issue but also to promote an social change and to make profit in an equitable and meaningful way.
Social enterprise acts in proactive way of looking at issues around us and come up with innovative and worth solutions which connects people with the same beliefs towards maximizing their respective return on social investment.
These businesses may be considered a new way of thinking but in reality they are organization and businesses with the purpose to align social, economic and environmental issues with an entrepreneurship. In a future context where business must to provide something useful to survive in the market, let’s then celebrate the arrival of enterprises with maximized return of social investment and inspiring social millionaires.
Comments Off on What is your return on Social Investment? /
04 Jun 2012
por
Patricia Perez Costa
IMSD /
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