DP: Is society getting all the information?
In the last post, we analyzed how concepts such as climate change, sustainable development etc, are supposedly acknowledged by people; and we remarked the importance of society to be coherent with what they say and what they do.
For this entry, I would like to bring up some features that will show us how society has a lack of information. Because of this they are not completely aware of the meaning of such important concepts, the relationship among them and how this make an impact in our lives.
Lets start with Recycling as an example. Many people know this process, but what percentage of them implements it in a proper way? Not taking into account that in some cases, governments doesn’t provide the means to collect and store the waste.
Why do they still recycle? Is it because of a trend, or maybe they are trying to minimize pollution? I choose to believe they do it because they are aware of the damage pollution is making to the environment and it is a problem that affect us all.
What is important to highlight is that we achieve this actions in society after more than 20 years of being communicating and trying to sensitize people in many different ways. This strategy took years of developing several activities that went from publishing threatening pictures of the actual reality of our ecosystems to the creation of clusters such as Non Governmental Organizations and Green Activists Foundations among others.
Fortunately, these communication strategies have created an impact, but it is not enough I believe that it will take change in our mentality, in our culture and to start developing some concepts that are not known and understood by the people.
Sustainable development is not just about preserving the environment and reducing pollution. It takes so much more. What about inequality and the huge gap between developed and undeveloped country? This is the part that our society is not aware of and is so important in order to get this change in our minds.
For some this might be utopist, but for others here is were the challenge take place. I believe communication is a great tool for presenting the relationship and the meaning of key concepts like: growth, development, and the relationship between the economy and the environment.
Reference:
http://hdr.undp.org/en/media/HDR_2011_EN_Complete.pdf
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13 Jan 2012
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Natalia Diaz Zamora
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