DP: Communication for development

According to the surveys developed by the UN Global compact 2010 report, 93% of CEOs believe that sustainability issues will be critical to the future success of their business.

On the other hand, ” 72% of CEOs cite “brand, trust and reputation” as one of the top three factors driving them to take action on sustainability issues. 72% of CEOs see education as the global development issue most critical to address for the future success of their business. Climate change is second with 66%” ( UN, 2010).

Finally, “58% of CEOs identify consumers as the most important stakeholders that will impact the way they manage social expectations. Employees were second with 45%” ( UN, 2010).

Definitely, these are promising figures, full of hope for having a better world and preserving Earth’s ecosystems’, however what do we understand by sustainability, climate change and global development?

Probably, most CEOs understand these terms, but what about our biggest audience? Does society  understand these concepts, and how the implementation can bring positive or negative consequences?

Perhaps the majority will answer they understand the issue. However, why is society not coherent with what they say and what they do? A classic example is to see a group finding environmental solutions using plastic water bottles instead of a glass pitcher of water with glasses.

I think people  match  sustainable development with environment, the protection of it and developed countries creating strategies to preserve natural resources of developing countries. But what about poverty and inequality?

On the following blogs entries, we will share some thoughts on what these concepts are according to experts, and how they are perceived by society, and how this misunderstanding of concepts can actually be a threat for the people in order to achieve the famous “sustainable development”

For the next post, I would like to analize key concepts such as communication, development, sustainability, sustainable development and how they are related. On the Third post, it will interesting to bring some comments of how communication will support the actions developed in cooperation and humanitarian aid arena and finally we will see the private sector and how it is related to CSR ( Corporate Social Responsibility).

Reference:

http://www.unglobalcompact.org/docs/news_events/8.1/UNGC_Accenture_CEO_Study_2010.pdf

http://www.proyectoriofrio.org

Comments Off on DP: Communication for development / 12 Jan 2012 por Natalia Diaz Zamora
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