Marketing: Communicating a new product in China is different. https://www.eoi.es/blogs/mbaftmad/marketing-communicating-a-new-product-in-china-is-different/
... alignment with local Chinese culture and local Chinese tastes? the answer for these questions depends in how much is the brand willing to change, strong global brands didn’t change their principal attributes but yes they support that a little adjusts are necessaries to compete in Chinese market. And how ...
The awakening of the sleeping giant | Iñigo Preciado Erro https://www.eoi.es/blogs/inigopreciado/2014/02/26/the-awakening-of-the-sleeping-giant/
... production but the place where companies born and grow up. Beyond this few general data for me is a total stranger. So what a better way of getting to know how to do business in China than going there and experience it first hand. First of all, I have very clear that you can not go there and do business like ...
Iñigo Preciado Erro https://www.eoi.es/blogs/inigopreciado/
... important contacts and assists you while dealing with the jungle of local regulations. Another one is that there is greater respect for the hierarchy.  This links directly with the issue of education and respect, basic for business but much more in the Asian societies. They pay special attention to non ...
Personal Branding: Market yourself! https://www.eoi.es/blogs/globlog/personal-branding-market-yourself/
... personal skills and experience, set up which are the segments (companies) that you, as a professional, are going to target , or build up your own brand image, something that gives you and delivers your unique  value proposition for the headhunters. It does not sound like HR right? It sounds much more like ...
NO to CO2 . Act, don’t react – YOU can reduce your carbon footprint! https://www.eoi.es/blogs/experienciaeoi/2012/04/02/no-to-co2-act-don%E2%80%99t-react-%E2%80%93-you-can-reduce-your-carbon-footprint/
... you calculate your carbon footprint you can realize how much carbon emissions you are responsible for. Then you’ll be surprised how well you do or not!? But don´t be discouraged you can still be an active planet role player, start to collaborate and share this message and attitude towards actively ...
DP #2: International Aid https://www.eoi.es/blogs/marieglueck/2011/11/22/dp-2-international-aid/
... them, is the aid the help they wanted? I just know that the countries spending a lot of money for ODAs attract public attention but it is not evaluated how valuable the aid for the developing country actually was. On the website of the Commitment to Development Index you can see how much countries ...
Motivation and Info-flow https://www.eoi.es/blogs/hokumakarimova/2012/05/30/motivation-and-info-flow/
... Motivation and Info-flow Hokuma Karimova Motivation and Info-flow Why is motivation important for the work office? The answer is simple, it is always hard to convince others to do something that you yourself are not willing to do. It is also harder to convince others to believe in something that ...
DP#5: Food Waste in gastronomy industry – solutions part 2. https://www.eoi.es/blogs/piotradamlubiewa/2012/01/13/dp5-food-waste-in-gastronomy-industry-solutions-part-2/
... willing to contribute. There are some organizations that organize special events and educational campaigns for people to change their behaviors. This idea was also mentioned in one of my previous entries. The NGO “Love Food, hate waste” is focusing on the fact that people consume too much. It can be ...
MARS, “The ice-cream market” https://www.eoi.es/blogs/alfonsomedal/2011/12/05/mars-the-ice-cream-market/
... in coming years. In the business case, the two questions we were asked are: 1.- How would you resume the strategies adopted by Mars to launch its ice-cream products? 2.-Do you think that Mars will ever make significant profits from its ice cream operations?Why?How? As the two questions are related to ...
DP #2: Food Waste in gastronomy industry https://www.eoi.es/blogs/piotradamlubiewa/2011/12/04/dp-2-food-waste-in-gastronomy-industry/
... DP #2: Food Waste in gastronomy industry Piotr Adam Lubiewa-Wielezynski DP #2: Food Waste in gastronomy industry In this post I would like to pay more attention to the problem covered by me. For those that thought that I will give them answers so quickly, I will have to say: „Sorry. You’ll have to ...