Executive summary included. AirCars aims at revolutionising the car rental sector. Being born in the digital era, AirCars is about creating a digital network to connect the needs of tourists arriving to and departing from the same airport. Following the line drawn in the past years by Airbnb
and Uber, AirCars pretends to be the biggest car rental company in the world, specialised in airport operations, without owning any car. This chapter describes in details the business opportunity and, through a SWOT analysis, the strategy AirCars should follow in order to maximise the profits. Preliminary to the SWOT analysis, a study of the environment AirCars will operate in, as well as an internal investigation of the company have been conducted and described.