Responsible consumption. The lack of complete and clear information about management of the food supply chain has driven the market to create blind consumers. If a person does not want to eat genetically modified food, can he avoid it? Is it easy to know if a company has involved child labour? Can people reject products that cause water or soil contamination? The answer to these questions is no. And still, consumers have millions of brands among which they can choose and hundreds of labels that indicate different characteristics of food. The fact is that without sufficient and reliable information about products, a culture of responsible consumption will not evolve...