Executive summary included. FaunAlert is a start-up that has created a system to alert car users in real-time of the presence of wild animals crossing the road. FaunAlert will prevent animal car accidents through an infrared-based detection system connected to a dynamic signal and mobile app, which will prompt a message whenever an animal is crossing or has recently crossed the road. Our mission is to make people’s road trips safer while at the same time protecting an irreplaceable value such as the wild fauna. Our vision is to offer a solution which is currently not available and to become the reference in road security solutions. We will reach this by implementing an innovative solution which will increase car drivers security, safe money to public institutions and road maintenance companies, and protect wild fauna. Our motto is “Safe money, protect life”.