Volver a Savia
Proyecto fin de máster: McSustainable
Resumen

We believe that the negative environmental impacts of meat consumption, resource depletion, lack of access to quality/nutritious food, and culturally impactful enterprises are best represented by the fast food industry or quick service restaurants (QSR). This industry uses vast quantities of resources, promotes less than nutritional products and encourages cultural consumption habits that go beyond the limit of which we can currently sustain ourselves. The mere existence of this business threatens the health, wealth and sustainability of this planet and its inhabitants. This indicates a need to address and analyze the fast food industry to explore possible solutions to shift this industry towards a sustainable future. Within this project we will focus specifically on McDonald’s as the leader of the fast food industry because of their access to the masses and their economic power which allows them to make significant changes for better or for worse. Our hope is to create a case that will ignite McDonalds’ stakeholders to influence the company on a fundamental level and demand change.

Editores:
EOI ESCUELA DE ORGANIZACIÓN INDUSTRIAL
Páginas:
83
Idioma:
es
Fuente:
EOI
Formación
Postgrado
International Master in Sustainable Development and Corporate Responsibility (Madrid)
Tutores:
KEPASOLAUN