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Proyecto fin de master: Introduction of the umbrella brand "Vinos de la Tierra de Don Quijote" in Canada and United States
Resumen

Master’s final project which objective is focused on the introduction of our brand in the US and Canadian and to be well known as a well balanced price-quality brand in the US and Canadian market. Include executive summaryMaster’s final project which objective is focused on the introduction of our brand in the US and Canadian and to be well known as a well balanced price-quality brand in the US and Canadian market. Include executive summary

Autores:
LARA RAMOS RODRÍGUEZ
RAMÓN J. CORTINA ARENAS
SUSANA SALAMANCA GUTIÉRREZ
TERESA MAROTO RAMOS
Páginas:
2 v.
Idioma:
en
Fuente:
Wine Internationalization MBA