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Open Class: International Master in Sustainable Development and Corporate Responsibility (IMSD)

Open Class: International Master in Sustainable Development and Corporate Responsibility (IMSD)
Carbon footprint and Consumer Behaviour
Datos básicos

This open class takes part of a group of sessions focused on Climate Change and Low Carbon Economy.

Generally, environmental concern is assumed to influence ecological behavior primarily when it is connected to low-costs and little inconvenience. Lower costs ease the transformation of attitudes into the corresponding behavior (Diekmann & Preisendörfer, 2003). However, for behaviors that are associated with higher costs or inconveniences, environmental concern alone is not sufficient to overcome the barriers.

This assumption is substantiated by studies finding that environmentally concerned people generally tend to show low-cost behaviors such as recycling but do not necessarily engage in activities that are more costly or inconvenient, such as reducing driving or flying.

Para la asistencia presencial es indispensable la inscripción previa. Aforo limitado.

Las personas que lo vayan a seguir en directo deben inscribirse si desean recibir los contenidos de la actividad, indicando en las observaciones: seguimiento en streaming


Marcos López-Brea,
Director, Carbon Footprint Course. Faculty Lecturer Climate Change and Energy. EOI (Escuela de Organización Industrial)Lecturer in the following Masters and Courses: International Master in Sustainable Development, Master Profesional en Ingeniería Medioambiental, Master en Ingeniería Medioambiental, Curso Superior de Huella de Carbono (Director), Master en Sostenibilidad y Responsabilidad Social, Maestría en Energías Renovables (Pontificia Universidad Madre y Maestra, Santo Domingo, República Dominicana), Curso de Huella de Carbono en la Universidad Anáhuac (México D.F.)

Founder and Managing Director
UBUNTU Consultancy Services : Consultancy focused on Renewable Energy and Power Supply analysis, Organisation and Product Footprinting.

Previous experience:
Head of Business Development at RWE Innogy AERSA
International Business Development Manager at Iberdrola Renewables

Where and when

Campus EOI Madrid. Avda. Gregorio del Amo, 6. 28040 Madrid
Lunes, Febrero 2, 2015 -
15:00 to 17:00