Clase Abierta Global MBA: How to use Linkedin to brand yourself. Some Do´s and Donts

In the age of Web 2.0, we are all commodities. Therefore, just as products and services strive to create differentiated brands, so too must individuals. Today, creating and managing one’s personal brand entails harnessing Google, understanding and leveraging LinkedIn, and using other social media tools such as Facebook and Twitter.

Today our main focus will be the use of LinkedIn, though we will briefly touch upon the usage of Social Media. You will gain some easy tips on how to improve your LinkedIn profile, a tool used by 80% of Fortune 100 companies to recruit staff.

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