Eventos
Evento
Transformación Digital

Open Digital: Twitter Customer Insights

Open Digital: Twitter Customer Insights
Open Digital Day is a monthly presentation and open conversation about digital marketing, metrics and social media. This month the presentation is about using Twitter to predict the future (in English)
Datos básicos

John Tomlinson (@johnrtomlinson) represents The Empathy Project, an innovative research project by Colbenson which is investigating ways to mine the incredibly rich source of data in Twitter to improve our customer insight.

The project began in 2008, looking at ways to anticipate Twitter trends to inform Spain’s Basque Country regional government what was being said in real-time in and around the Basque region. Since then, the project has expanded into other sectors, looking at ways to take advantage of the great opportunity the Twitter revolution presents to business.

  • The unique opportunity that Twitter offers to business
  • How Twitter can help us build knowledge and understanding of our customers
  • How Twitter can help us anticipate future demand
  • How can we take advantage of this opportunity to add value to our business
  • How we are using this to build empathy into online service delivery

To attend please register [here]

Ponentes

Ponente

John Tomlinson, (@johnrtomlinson)
represents The Empathy Project, an innovative research project by Colbenson which is investigating ways to mine the incredibly rich source of data in Twitter to improve our customer insight.

Where and when

Campus EOI Madrid. Avda. Gregorio del Amo, 6. 28040 Madrid
Jueves, Marzo 15, 2012 -
19:00 to 21:00