Columbia Corporate Social Responsibility

The last day of our study trip in Portland were visiting Columbia to its headquarters, the company manufactures and distributes sportswear, footwear and outdoor sports equipment. Founded in 1938 by the late Paul Lamfrom, father of the current president of the company Gert Boyle.
During our visit to Columbia they explained to us how they develop their sustainability. In the case of this company talked about different corporate social responsibility programs.

Corporate responsibility at Columbia
They are committed to building a company of which we can all be proud- not only of the innovative products they created and the financial results they achieve, but the manner in which they achieve them. Whether it’s responsible sourcing, giving back to our communities, or reducing our environmental impact, they believe that corporate responsibility is a companywide effort.

Emotional Connection of Columbia
They did an emotional study because they think that emotions influence our thinking more than our thinking influences our emotions, as 90% of human decisions are emotional rather than rational.
This study obtained the following data:

Strategic Giving of Columbia
From emotional study Columbia did strategic giving, it is a conscious attempt by a company to invest resources to bring about change in a set of social, economics, or environmental circumstances seen as relevant to the business in which the company is operating.

They work in different programs about good causes like:

Columbia has more programs about different things, among these highlighted: HERproject, Save Our Seagrass, CCA / Academy and Tested Tough in Pink Update (about cancer)

Imagen de previsualización de YouTube





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