When you start a small business you are looking for it to become known and successful. The success comes with different hidden issues.
I come from a country in which small and medium enterprises (SMEs) reflect 49% of the GDP of the country, in a country that is growing from the last 20 years. It is a country where innovation and consumption are essential part of the industry.
Such rapid growth cannot become sustainable or socially responsible if it is not for everyone and working together. Being such a large country, the social and economic gaps are widening, becoming almost impossible to develop isolated communities. That’s when small and medium enterprises play an important role.
” Our model is recognized worldwide. Our commitment is to contribute to build healthier and inclusive cities. “
Albina Ruiz, founder and CEO of Ciudad Saludable.
photo: Albina Ruiz, founder and CEO of Ciudad Saludable.
Business ideas come from entrepreneurs who know what is the need and how can it be meet , there is when an SME is born . They are innovative enterprises because they know their market and especially the culture and customs. Having a small number of workers is advantageous for them because decisions can be made in a very fast and efficient way, achieving dramatic results and rapid growth.
Implement corporate social responsibility (CSR) as a core strategy is to integrate voluntarily in terms of resources and values of the company ‘s concern for social and environmental issues and apply across the value chain and its interactions with all stakeholders ( suppliers, customers, employees, the community, shareholders, environment.)
Being a good member of the community impact positively but not enough to make actions from time to time , it is included in the strategy a responsible attitude in order to be competitive in the long term. SMEs are the largest contributor to employment and the economy.
photo: andina.com.pe/ Peru moda 2014
The fact that the message is efficient not only depends on the creativity of sustainability reports. Is, among other variables, about attitude and starts at the office.
Those who run the company should start with the good example and never forget the values with which they started. This way you can reach a high employee engagement, an excellent working environment and a highly effective communication between all.
What counts in a small or medium business is innovation among its range of products, the flexibility to make decisions by being fully horizontal company and above all is the opportunity to grow together for something better.
Entrepreneurs should know that being sustainable is not to spend money, is invest it in something that will lead them to savings in the long term and an infinite loyalty to their stakeholders. It should start with the right foot to stay on the right path. (See bellow some examples of how you can sustainability help your company).
Green Profits for SMEs
To conclude my idea I want to emphasize that SMEs can make the change that is needed, I think we should put them as an example in many of the actions they take. Not just a powerful company can make a change, is the person behind the company that can do it. If one is confident that the values and actions taken in the company are correct then there begins the change.
Working with the world is to work for the world, let’s do it!