Traditional business models must be able to exist alongside the new ways of doing business and, therefore, must adapt to the constant, dynamic and ongoing changes imposed by the development of the new technologies. EOI Business School, aware of this changing situation, responds to the growing demand for specialist professionals by widening the range of training courses on offer with a Master and two Advanced Courses specialising in intellectual, industrial and mercantile property. The aim is to equip participants with the capacities to manage company innovation, knowledge and external relations in the Information Society, with particular attention to issues like brand, intangible assets and using the new technologies effectively. |
