Realizing the full potential of the internet – a vision for open access

The Power of Open showcases the success stories representing over 400 million of Creative Commons’ licensed works.

Creative Commons, a global nonprofit organization that promotes the creative reuse of intellectual and artistic works on the web, is celebrating the release of his new book, The Power of the Open, with launch parties around the world. After Paris, London, Tokyo, Brussels, Rio de Janeiro, as well as in Washington, DC, today is the turn of Madrid. EOI Spain’s School for Industrial Organization welcomes Joi Ito, Director of MIT Media Lab and Chairman of Creative Commons, to present the Spanish version of The Power of Open, a free book that celebrates a decade of free sharing through CC open licenses and collects more than thirty success case projects using them.

Joi Ito, Director de Media Lab del MIT y presidente de Creative Commons

Leading experts from the European Union’s institutions, academia, private and public organisations joined Creative Commons to celebrate the launch of The Power of Open in EOI Business School. The book is an impressive account of the role of copyright, content sharing and collaboration for driving innovation in the digital age; featuring case studies of leading scientists, educators, artists and entrepreneurs who have benefited from Creative Commons’ tools.

Creative Commons’ licensing has been widely adopted by organizations such as Wikipedia, Al Jazeera, GlaxoSmithKline, YouTube and Flickr, and Riot Cinema Collective (Spain), as well as dozens of governments, libraries, museums and galleries around the world. At present, over 400 million pieces of content have a Creative Commons license.

In this sense, there are many projects in EOI going on showing on our commitment to open knowledge, economy and society. Openness is embodied in the mission and vission of our School, from the topics we teach (Master on Sustainable Development or Master of Digital Economy for example), to the methodology we use (design thinking + mobile learning + blogs + google apps + social networks) but also for the technologies we build on (android, wordpress, moodle, liferay, fedora, etc.) and the way in wich we create and disseminate contents with CC licenses (see our open access repositories for books and videos, very much inspired in the spirit of MIT of course).

But openness is more than tools and contents, it is the culture of digital and the culture of sharing as Isaac Mao told us a few months ago during his visit to EOI. In other words, the culture of free souls in terms of Joi Ito.

These are the values of Open Economy that we want to help to build and reinforce through our teaching and research at EOI Spain´s School for Industrial Organisation.

Creative Commons is developing a set of metrics to measure the value – including economic impact on creators and consumers – of the sharing economy. A McKinsey Global Institute study in May 2011 found that the Internet contributes 2.9% of global GDP, or $ 1,672 billion annually. Creative Commons adds a new layer of openness to the digital economy. According to Joi Ito, President of Creative Commons “the value of open isn’t merely static. The true power of open comes from creating an ecosystem in which innovating does not require asking permission.”

The European Union is harnessing the power of the Internet with its Digital Agenda, one of the flagship initiatives of the Europe 2020 Strategy. With the Digital Agenda, the European Union has set the objective to develop a very fast Internet for the economy to grow strongly and to create jobs and prosperity, and to ensure citizens can access the content and services they want.

Lisa Green, Chief of Staff at Creative Commons added “we encourage the European Commission to continue finding easier and more uniform solutions to pan-European licensing, simplifying copyright clearance and collective rights management.” Thereby guaranteeing a more open access to cultural, educational and scientific works for a broader audience.

Vídeo Presentation The Power of de Open

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