MARKETING IN CHINA

During my stay in China, I notice how difficult was to start doing business there and I was surprised when I heard about all the laws and steps that you need to know and follow if you want to be integrated in this incredible country.

If you want to do marketing in China, Shanghai is the right place. In this city, the marketing professionals can discover how the old and modern lines of marketing finally match following the same way.

China shows that in marketing nothing is written and this is why I share three key points to consider when we are talking about marketing:

  1. China is different

It’s obvious that the platforms that dominate in China are markedly different to ones that marketers are familiar with elsewhere. The ways that Chinese citizens use social channels is also markedly different, and marketers need to carefully adapt their approaches for China’s cultural and societal idiosyncrasies as much as for its technological differences.

  1. A personal approach makes a difference

             In particular, the growing popularity of chat apps in China presents a new set of opportunities for marketers.

Marketers will need to explore new approaches to social media and content marketing, ensuring that the tactics they employ make it easy for audiences to find and consume content on one platform, and then share that content via chat apps. This will require greater emphasis on highly engaging content and organic sharing, rather than an approach that relies on paid media to push mediocre content to the masses.

  1. Social selling

Marketers must start to explore how the dynamics of social referral work in China for their specific audiences and industry, and use that to move from social engagement to social conversion.

 

???? China-Shanghai.

 

 


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