The importance of HR in China by a spanish entrepreneur.

As we saw, HR in China is one of the most important departments of the company. Because we are going to need chinese employees, we don´t know almost everything about them, and we are going to face to cultural and ethics differences.

 

If you want to do a good recruitment procces you have to follow several steps.

1. Don’t follow only your intutition

One study at UCLA indicated that up to 93% of communication effectiviness is determined by nonverbal cues. And like you are in another country with differents body languages, facial expressions, use of space and gestures is imposibble not misinterpretate them.

2. Working experience is not the most important

You have to find people who know how to handle new situations, not just react to learned lessons. Although is important past knowledge and experience, the most important for us is to find people be able to react to new situations because life is so, is always changing.

3. Invest in tools to find them

Is essential to use right tools to finde the right person for your company, then we have to invest no only in our business but in ways to find the best candidate for supplied job. You can use personality test (base don enneagram), creativity test and a technical test related to the position to be filled. All that allows us to do group interviews and idetify the people with the righ profile.

4. Define what personality profile is required for each position

For each position in our organization, we have to define what personality type is required. For example i would like the assistant director be very loyal, somebody who pays attention to detail and not too emotional. On the other band, i would expect the sales person be more extrovert. Thanks to the personality test we are able to identify whom those people are.

5. Explain the company’s vision and what company can offer them

At the beginning of our interviews we have to tell the candidates about the company. We explain the description of the job and how far they can take it, how we work as a team and what our management style is. If the person doesn’t have too much working experience i also explain the differences between MNC and SME carrier paths.

Rotation is very high in this market and you have to minimize it, presenting properly your position.

Enviar comentario / 21 Mar 2015 por jmolero
MBAftmad /

Market Branding in China

 

China is an emergent economy  with a huge development in the last years, however there are some fields that are becoming overcrowded, what means that it has needed a more complex marketing plan to approach successfuly to the consumers. It is mandatory to research information and segmentate properly, taking into consideration the population differences, not only because of the language but also because of the generation (70’s, 80’s and 90’s have different way of thinking).

 

 

Chinese people feel more engaged with brands than occidental consumers, and also they are «the early adopters» par excellence. This fact is a double-edged weapon because it has its advantages and a number of inconveciences too. In one hand it can be extremely tough for a new brand to penetrate in the consumer’s habits because of this special conexion (specially with strong brands which are strongly settled down, like in automotive industry), in the other hand can be a huge advantage, so if you run up a business in younger markets (importing foreing products for example, so China is mainly an exporter country) you can become very succesful, because if you develop the trend, the consumers will be really loyal.

 

Another aspect to consider is how difficult might be to detect the trends on the market due to «No Google factor». Nowadays when you want to set up a business in a foreing country, the first thing you will probaby do is to «Google»  all useful information you need. Like using Google in China is forbiden (and other programs that entails; Gmail, Youtube… etc), the strategy must be very different than in other countries, not only in the marketing plan but also in the positioning.

 

To sum up, China is plenty of opportunities for business if you keep your mind open and know  how to handle the large number of differences with Occidental countries.

Enviar comentario / 19 Mar 2015 por mnunezblazquez
MBAftmad /

Marketing in China: Customers and Consumers.

Marketing in China: Customers and Consumers.

Nowadays in China there are two types of consumer:

• The older generation it is consumer before 1966, it has simple tastes and they do not consume and buy too much things.
• The younger generations want to consume however consume with Chinese characteristics, such as “we chat” which is an app.

On the one hand, certain consumer segments in China are completely dominated by foreign brand. Why have some brands succeeded while others have failed? Because, maybe these brand knew to do business with Chinese and they learned to adapt their products to China market.

On the other hand, consumers have different values; understand what´s relevant to your industry and segment. For that, we have to study these values if we want to do business in China´s Regions, because every region has different values.

In my opinion, companies have to work hard if they want to enter the Chinese market, as they must know the culture well and form of being Chinese, are different and to reach them companies must think and being as they do, so your marketing work has to be intense.

Finally, all paths lead to convergence, as the world becomes more homogeneous, China is no different. Thank you to this homogeneity, the costumer will find a large catalog of brands and prices.

Enviar comentario / 19 Mar 2015 por mfernandez
MBAftmad /

Spanish companies in China

Visit China is a expierence that change your point of view about different fields. It is an amazing country, where everybody can find his place and reach his dreams. Everything is different: culture, food, and of course, the way we do business. If you want to succeed in China, first you have to understand a few things.

In my experience in China, I got to know a few spanish entrepreneurs, whose very kindly, explain me their own experience in that country.

Eduardo, owner of Deliberia, a company based in Shanghai, which imports spanish products like ham, cheese, and oil. He used to run a company in Spain; but in some point he decided to go to China. He explained how tough was to negociate with chinese people at the begining. He learn that, before doing business, you have to generate trust in each other. To get that, chinese people, stablished a relationship between families and friends: they have dinner together, introduce their families, and even get drunk together. Chinese people is really proud about themselves, and you have to learn and respect, their traditions.

Besides, Eduardo underlined the importance of a chinese partner. Chinese language is a big gap an chinese people, don’t trust quickly in us; but if a chinese is working in the company, is easier. Eduardo spent a lot of time looking for this chinese partner, but it was one of his bests investments. In addition, this partner is decisive as a link with the government, when you start the business.

Another big gap between Europe and China is the market. The culture is different, so they appreciate different things. For example, Eduardo explained, he is finding problems with some products, like cheese. Chinese people find cheese disgusting, while is one of the most loved product in Europe.

The other spanish entrepreneur I met in Shanghai was Marc. He was doing his business model at the university; but  he decided to try that model when he finished his degree. The idea consists in helping people who want to move to China. Now he has helped about 200 people and he is running 3 offices: Shanghai, Hong Kong and Barcelona.

Marc transmitted to me the idea that China is full of opportunities for young people with good ideas.

He experienced a few difficulties when he arrived because of the contracts and the visas. China is a place where you have to add something to the society; if not, you can be expelled from the country.

Appart from that; I had the feeling that Spain is not working in China as much as we can. We are specialists in many fields, they don’t explote very well. For example, hospitality. Shanghai is quite gobalised; plenty of european people, but you couldn`t find european restaurants easily; excepting the big chains. Spain should advertise its gastronomy there; because people in all over the world appreciate our food; but our presence in Shangai was very poor.

As a conclusión; China is the place where everything is happening and everybody can succeed; but before, you must know the particularices of the country. It is a vast market, and there are a lot of things to develope. After tend days there, I feel very atracted  and I wouldn`t hesitate in moving to China if here i cannot find the position I wish.

 

03/19/2015

1 comentario / 19 Mar 2015 por jhoras
MBAftmad /

Establishing business in China

There are several ways to establish business in China, one of them is joint ventures.

A joint venture is a long-term agreement among different companies whose purpose is the production of goods, the provision of services or searching new markets.

Joint ventures among Chinese and foreign companies must be:

• Limited liability company with foreign partner holding at least 25% of the equity.
• Share capital in line with the volume of the business; industrial property rights, real estate, machineries…
• Unanimous resolution of the board of directors for many issues (variation of equity, Articles of Association changes, liquidation, M&A…).

Establishing joint ventures can be only among companies, not individuals and is necessary the following steps:

• Research of the partner.
• Preliminary negotiation – Letter of Intent (LOI).
• Feasibility study.
• Draft of Articles of Association.
• Approval by the Minister of Commerce and registration at SAIC (State Administration of Industry and Commerce).
• Issuance of Business Licence.

Another way of doing business in China is made by the Wholly Foreign-Owned Enterprise (WFOE).

A WFOE is a common investment vehicle for mainland China-based business wherein foreign parties (individuals or corporate entities) can incorporate a foreign-owned limited liability company. The unique feature of a WFOE is that involvement of a mainland Chinese investor is not required, unlike most other investment vehicles.

Advantages

• The ability to uphold a company’s global strategy free from interference by Chinese partners (as may occur in the case of joint ventures).
• Total management control within the limitations of the laws of China.
• The ability to both receive and remit RMB to the investor company overseas.
• Increased protection of trademarks, patents and other intellectual property, in accordance with international law.
• Shareholder liability is limited to original investment.
• Easier to terminate and simpler establishment than a Joint Venture.

Disadvantages

The main disadvantage of establishing a WFOE is the business scope because is very narrow, limited (trading, manufacturing and services companies) and different from Hong Kong and western jurisdictions.

1 comentario / 19 Mar 2015 por prodriguez
MBAftmad /

New power of costumers: the ZERO Moment

I felt overwhelmed  when I discovered the amount of information and statistics that are available about internet consumption. Experts in digital marketing control and monitor all the steps we take, in order to work with effective commercial communication.

The traditional commercial communication mechanism is a process which is developed in three phases:

• Stimulation.
• The first moment of the truth (when you face with the product).
• The second moment of the truth (the experience at the consumption place).

In the last phase, if the customer necessity has been satisfied, the company has got a new client.

But in the moment we put internet on our life, that channel is modified (see the photo below). The organization keeps in selling its products, but the clients are able to show their opinion in a massive media.  A new moment, called “zero moment”, is defined. Through it, the customer is capable of looking for information about the product.

The “zero moment” is critical for the companies, where they must work their heart out. Why? Because this phase is fed by costumers who have lived the second moment of the true and they write their opinions in the net, which are impossible of controlling. Our product MUST be excellent and satisfy the necessities of the client, or it is the end.

Have you ever searched information about a product in the net before buying in an offline or online shop? I told you…experts know everything about our conduct pattern.

Comentarios desactivados en New power of costumers: the ZERO Moment / 01 Ene 2015 por pablolarraceleta
Sin categoría /

Presentación

Hola a todos,

Mi nombre es Miguel, vengo de León. Tengo 24 años, he estudiado Administración de Empresas pero considero que aún tengo mucho que aprender. Mis expectativas para este curso son aprender mucho (por supuesto) y además conocer gente emprendedora.

Tengo un pequeño proyecto entre manos y me gustaría tener muchos más, por ello deseo encontrar compañeros que tengan pretensiones similares a las mías y que juntos podamos llegar a formar buenos equipos y crear cosas que lleven a crecer a nuestra sociedad. Creo que nos encontramos en un momento en el que se nos presenta el caldo de cultivo perfecto para CREAR.

Así que, ¡a crear se ha dicho!

Un saludo a tod@s

Enviar comentario / 20 Oct 2014 por mfoces
MBAftmad /

La unión hace la fuerza

Hoy es 4 de mayo, primer domingo de mes y ya sabéis que el día de hoy es un día muy importante para muchas personas.

Efectivamente, hoy como cada año recordamos a esas personas tan queridas que están y han estado en nuestra vida. ¿¿¿¿Sabéis a quien me refiero no????

Efectivamente, me refiero a Luke, Anakin, Leia y todos esos personajes con los que surcamos el espacio para derrotar a las tropas imperiales.

Vaaaaaaaleee!   ¡¡¡También felicitar a todas las madres!!!

¿Y porque me ha dado por hablar de esto aquí? Pues porque hoy es 4 de mayo. Y es el día de Star Wars. ¿Y porque hoy?

¿Fue cuando se estrenó La Guerra de las Galaxias? ¿Fue cuando a George Lucas se le encendió la bombilla y decidió crearlos? O ¿Existe alguna relación mística con el día en que Margaret Thatcher Tomo posesión de su cargo como primera ministra de Inglaterra?

¿Entonces? Pues bien, todo viene de la frase: “que la fuerza te acompañe” pero como siempre, la traducción nos priva de la gracia. Todo viene de la frase “May the force be with you” lo que se ha transformado en: “May the 4th be with you”    que guasa tienen estos fans….

Se supone que no es una fiesta oficial, pero se ve la importancia que está teniendo y como año tras año se va instaurando como el día de Star Wars.

Así por ejemplo grandes empresas como Amazon aprovechan esto. Si entráis en su página hoy veréis como reparten su página principal entre un apartado de regalos de ultima hora para las madres y un apartado especial por el día de Star Wars (Con video incluido y todo!!!).

En la página Amazon.com encontrareis muchas más cosas que en la española. Así por ejemplo hay ofertas relámpago, descuentos especiales, aplicaciones gratis y una gran página estructurada para este evento.

Hay quien sabe el poder de las redes sociales y de cómo crear campañas marketinianas que se puedan difundir rápidamente por diferentes colectivos aprovechando un día como este. Aunque en España no haya un gran colectivo de seguidores, en otros países son grupos importantes, hasta el punto que vemos donde hay que tenerlos en cuenta y diseñar una página para un solo día que agrupe todo tipo de artículos específicos y relacionados con esta temática.

Comentarios desactivados en La unión hace la fuerza / 04 May 2014 por alvarogili
Sin categoría /

La usabilidad de Caser

Lo que encontramos al entrar en la página web de Caser seguros es un portal bien estructurado. La estructura sencilla empleada, donde en la página principal no hace falta desplazarse y se nos muestra todo el contenido en el primer vistazo. En esta página fundamentalmente se ve un menú principal, repetido dos veces, uno que resalta más y se despliega al posicionarnos encima de él, y otro a mitad de pantalla con las categorías más importantes que encontramos en ese desplegable. Pero cualquiera de estas categorías nos conduce al mismo punto entremos por el desplegable o por la opción directa que nos ofrece más abajo.

En la parte superior derecha encontramos algunos de los puntos que una buena web nunca debe olvidar tener. Estos son el teléfono de contacto, bien visible para usuarios que no quieren navegar por la web y quieren las cosas fáciles, el mapa web bien realizado, con todas sus categorías bien ordenadas y que nos conducen directamente a contenido más específico. El buscador visible y fácil de utilizar.

Además, el contenido es el correcto, no se satura la página de contenido innecesario, el fondo claro ayuda a una mejor visualización y aspecto mejora mucho gracias a los espacios en blanco que se dejan. Respecto al lenguaje, se ve que está todo muy cuidado, empleando párrafos cortos, con lenguaje sencillo y comprensible por todos, y resaltándose los contenidos más importantes.

Sin embargo, en la navegación de la página encontramos por ejemplo que no siempre se mantiene la estructura en la navegación. Hay secciones como “seguros del hogar” que no mantienen esa estructura, mientras que otras como las secciones del “acerca de caser” si lo mantienen. Ahondando más en la parte que no mantiene la estructura se ha visto que entrando en “seguros particulares” mantiene la estructura, aunque nos conduce a una página donde se muestran cada una de las subsecciones de este apartado en un esquema que nos recuerda demasiado al mapa web, demasiado esquemático y poco vistoso, además de que no se ven todas las secciones en el primer vistazo. Dentro de estas para particulares vemos como se pierde la homogeneidad, y como en algunas se mantiene la estructura (seguros para perros) y como en otras aparece una nueva forma de navegar (salud, auto, moto).

 

Comentarios desactivados en La usabilidad de Caser / 23 Abr 2014 por alvarogili
Sin categoría /

La excelencia operativa en Singapore Airlines (SIA)

La principal propuesta de valor de SIA son las personas. La excelencia en el servicio a las personas es el valor fundamental de esta aerolínea.

Todo el enfoque que da la compañía se fundamenta en dar el mejor servicio posible, superando a la competencia ayudados de innovaciones tecnológicas que les permita mejorar la experiencia evitando la estandarización completa del proceso, manteniendo siempre una cierta diferenciación.

SIA se posiciona como una marca de prestigio. Con los años ha conseguido una imagen de marca de confianza, segura y fuerte, ligada a una experiencia perfecta, gracias al servicio que ofrecen a los pasajeros, donde prima la hospitalidad y atención de su personal. Esta atención tan personalizada y tan cuidada de su personal de cabina les ha proporcionado una ventaja competitiva en base al servicio experiencial. La buena presencia de la tripulación, los modales, y el cuidado de los detalles proporcionan ese servicio excelente que les diferencia.

SIA no solo se preocupa del vuelo, su propuesta de valor pretende copar toda relación desde la entrada al aeropuerto hasta que lo abandonan, todo lo que tenga una mínima relación con el vuelo. Por tanto, no solo cubren la experiencia del pasajero durante el viaje, sino que cuidan los detalles del servicio en tierra como el embarque, la facturación, y la posterior salida rápida, recogida de maletas, etc. Así identifican lo que los pasajeros buscan en cada punto y tratan de mejorarlo con innovación o soporte extra.

Sus aviones tienen poca antigüedad, tienen menos fallos, son más eficientes. Esto les permite tener menos costes de combustible y mantenimiento, menos tiempo de mantenimiento son más horas de vuelo. Menos fallos es más puntualidad, directamente relacionado con el tipo de personas que buscan viajar en esta aerolínea, entre otros, personas de empresas, con agendas milimétricas que exigen gran puntualidad en los vuelos.

Tienen un modelo que busca proporcionar una experiencia perfecta que asegure la repetición del cliente. Por tanto son pasajeros que están acostumbrados a viajar, por ello se planifican tareas durante el viaje, tareas a las que debe adaptarse la tripulación, según las necesidades, siendo un servicio personalizado.

Comentarios desactivados en La excelencia operativa en Singapore Airlines (SIA) / 17 Abr 2014 por alvarogili
Sin categoría /