Marketing in China: Customers and Consumers.
Marketing in China: Customers and Consumers.
Nowadays in China there are two types of consumer:
- The older generation it is consumer before 1966, it has simple tastes and they do not consume and buy too much things.
- The younger generations want to consume however consume with Chinese characteristics, such as “we chat” which is an app.
On the one hand, certain consumer segments in China are completely dominated by foreign brand. Why have some brands succeeded while others have failed? Because, maybe these brand knew to do business with Chinese and they learned to adapt their products to China market.
On the other hand, consumers have different values; understand what´s relevant to your industry and segment. For that, we have to study these values if we want to do business in China´s Regions, because every region has different values.
In my opinion, companies have to work hard if they want to enter the Chinese market, as they must know the culture well and form of being Chinese, are different and to reach them companies must think and being as they do, so your marketing work has to be intense.
Finally, all paths lead to convergence, as the world becomes more homogeneous, China is no different. Thank you to this homogeneity, the costumer will find a large catalog of brands and prices.
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19 Mar 2015
por
mfernandez
MBAftmad /
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