Food Industry in China
China is self-sufficient in food resources with deficiencies in quality and variety of raw materials and high costs, because it has little land cultivable and backward production system . Therefore, the sectors of the food processing industry are considered as target priority to reduce the deficit in food and modernize the sector importing technology.
Food in Asia can be expressed as a pyramid with a large base of cereals, mainly rice but also wheat , followed by legumes, vegetables, fruits and seafood, and a very small peak of meat and dairy product.
The Chinese tradition of daily purchases is disappearing with the introduction of women in the labor market and also because currently more than 90% of households have refrigerators, while in 1983 was only 6% ; Besides, young people make great pressures to adopt new consumption habits, for example Western products.
One of the most important aspects to consider is that the Chinese culture believes that much of his good health comes fromthe food they eat . For this reason, Chinese consumers are taken seriously the selection process of buying , giving priority to important aspects as the health control , quality , nutritional value , price, brand, packaging and advertising. This makes it especially difficult to introduce food products in the Chinese market, either by the market itself or because the products consumed are different from Westerners.
It should be noted that almost 75 % of Chinese consumers would pay more for a imported product by another national identical because consuming products imported gives prestige. In addition , there is a custom of giving this type of products as a gift in business commitments and similar situations.
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28 Mar 2016
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