Un nuevo concepto de Marketing basado en la CONFIANZA
Os animo a ver este vídeo en el que Amanda Palmer cambia nuestra percepción del Marketing. Qué os parece una nueva forma de relacionarnos con nuestro cliente, basada en la confianza? No te dejará indiferente:
Os dejo algunas de sus ideas:
Now, the online tools to make the exchange as easy and as instinctive as the street, they’re getting there. But the perfect tools aren’t going to help us if we can’t face each other and give and receive fearlessly, but, more important, to ask without shame…..
And I think when we really see each other, we want to help each other…..
How do we make people pay for music?» What if we started asking, «How do we let people pay for music?»