Collaborative Consumption
This is a concept I had never heard about. As an industrial designer, I’m used to concepts related to marketing such as consumption and co-creation, but co-consumption is new for me. In this video, Rachel Botsman explains her theory on the current trends which have combined and led to this form of consumption. For the younger generations this is nothing new, they have been born in an era of sharing enabled by technology. Designing the systems and tools that will become the means for sharing, renting and exchanging based on a reputation and trust is much more interesting than designing even more “stuff” lay around in the world.
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1 comentario /
21 ene 2011
por
Daniela Noriega Casas
General, IMSD /
Comentarios ( 1 Comentario )
Marie-Laure Moens de Hase enviado el 22/01/11 6:21 PMI also saw this video, it is great !!
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