INNOVATIVE WORLD
Few years ago, the most powerful companies tried to develod their own researchs working with their own resources. No one knew anything about their neighbors competitors. Everything was top secret. All the companies wanted to be the best and the first one, but they were very close-minded, and all their products took place within the firm boundaries.
Nowadays, lots of companies think that the best way to improve the efficiency of their business is looking for new ideas outside of the firm. External R&D is a great sorce of new ideas. They think that you don’t really need to be the first entering a market niche, it can be better to develop the strategy business plan of an existing market.
So, someone thought: “Why don’t we ask our costumers how they would change us?” That’s what lots of companies are doing now. They are asking their customers about their preferences making their dreams come true, because it is the best way to improve their profits.
Today, each one of us can suggest a new idea to a company, and next I show you the most recently campaign I remember, where a very well known brand of chips is asking to their costumers new tastes. Apologize for the advertisement in Spanish.
Remember this; The main points of Open Innovation and Lead User Innovation consist on being open minded, being proactive, being original and being curious. Knowing the necessities of the people and improving your own knowledge and using the external knowledge, are the keys to succes.
(Sin Valorar)
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10 feb 2012
por
Alfredo Peraita Juez
Innovation, MAGUA /
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