Open Innovation…From WHY to WHAT
When you hear the so popular term: “Open Innovation”, some words come out instantly to our minds: cumulative, collaboration and creativity.
This term was coined by Henry Chesbrough in his book: “Open Innovation: The New Imperative for Creating and Profiting from Technology” (2003).
It’s true that most of the greatest and successful discoveries and inventions in the history were figured out due to a sort of moment of creation when someone came up with an idea, in such a way that we usually link one invention to one genious person. This way of thinking probably is right looking into the past, but nowadays the world works in a different way.
Ideas (good, bad, obvious ones…) go and come every minute, every second, and not only around you, but from anywhere. We live in a world where everybody has the chance to express their opinion and to be heard at the same time.
So, as a result, companies have taken advantage of it, using what is known as Open Innovation: Combining internal and external ideas as well as internal and external paths to market to advance the development of new technologies.
It’s clear that in a world where the economy is falling into ruin without any solution appears, executives must be willing to take risks. And that is exactly how Open Innovation works in real world: “Getting companies to make better use of external ideas as well as other companies can take the ideas they don’t use”, explained Chesbrough in an interview (see resources)
The more radical the innovation, the more the uncertainty, the more you need innovation in use to work out what a technology is for.
So, it has been talked about Open Innovation, but…how can we achieve it?, which are the right steps to be taken? The answer is USERS, or how the proffesor Eric von Hippel called “Lead User” in 1986.
The first thing a company has to think and be aware, is that users and people in general have needs, and these ones are changing all the time, so, the way to satisfy them, and at the end to have success, is to ask them, because they have the answer, they’re often ahead of the producers. Thus, answering the question previously formulated…the steps to achieve the Open Innovation in a company are to turn users into producers and consumers into designers.
I would like to finish sharing with you an example. Why is Apple so innovative? and the answer is the form they communicate. Here it comes: Everything we do, we believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautiful designed, simple to use and user friendly. We just happen to make great computers…Do you want to buy one?, Simon Sinek (resources, TED Conference).
People don´t buy what you do it, people buy the reason why you do it, so let’s leave them to tell you what and you’ll explain why.
RESOURCES:
TED Conferences:
- http://blog.ted.com/2010/05/04/how_great_leade/
- http://www.ted.com/talks/lang/en/charles_leadbeater_on_innovation.html
Henry Chesbrough interview:
http://www.ted.com/talks/lang/en/charles_leadbeater_on_innovation.html
Innovation websites:
- http://www.leaduser.com/
- http://web.mit.edu/evhippel/www/papers.htm
- http://www.15inno.com/
- http://www.openinnovation.eu/
- http://www.openinnovation.net/category/business-model-innovation/
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3 comentarios /
12 feb 2012
por
Alfonso Medal Rendal
merme, Sin categoría /
Innovation
Comentarios ( 3 )
[...] 8. http://www.eoi.es/blogs/alfonsomedal/2012/02/12/open-innovation-from-why-to-what/ [...]
Open Innovation Signposting | Steve Nimmons enviado el 23/02/12 21:56Maite enviado el 20/02/12 00:30We have to go collaborate in order togetehr to provide value propositions tahta wouldn’t be possible on our own.
You have to solve a market’s probem otherwise your customers will not buy your product
Alison Booth enviado el 20/02/12 12:57Hi Alfonso
An interesting read.
What role do you feel Web 2.0 has played in promoting open innovation? Do you think that open innovation would have grown as quickly if Web 2.0 had not made the user accustomed to having a voice?
Alison
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